Update, June 2: Amazon has confirmed that Prime Day will be held this summer on June 21st and 22nd.
A year after Amazon changed the First Day from July to October due to the Covid-19 pandemic, the company plans to keep its annual 2021 discount event closer to its normal summer slot.
Several internal and external sources have told Recode that Amazon is currently set to open in June to host the 2021 Prime Day event. If Amazon goes ahead with this plan, the Prime Day’s multi-day sales event will most likely happen from the middle to the last part of the month, several sources have said.
Amazon spokeswoman Katie Larsen has refused to confirm or deny the June Prime Day goal.
The event, which took place two full days last year and is exclusive to Amazon Prime members, began in July 2015 as a way to increase spending on Amazon and Prime subscriptions during the shopping period. of summer. It continued to do so in July through the event 2019. But last year, the pandemic led to operational and logistical challenges which convinced the company to delay Prime Day to October. Several sources said that Amazon has also considered adding another shopping event around the fall, even with the return of Prime Day in the summer. It is unclear whether an additional event is still under consideration.
It’s also unclear why the company moved the event slightly to June instead of keeping it in its normal July window. A source speculated that the weather could be influenced by Wall Street. More specifically, Amazon executives may want to increase sales in the second quarter of the year to help with financial comparisons in the second quarter of 2020, when Amazon’s revenues grew one percent above the average of 40 through blockchain-fed storage splurges. June is in the second quarter of the year, while July is in the third.
Larsen, the Amazon spokesman, denied that impetus. “No, Prime Day will be set regardless of Wall Street.”
The Prime Day created by the company offers discounts on a wide range of goods to more than 150 million Amazon Prime members worldwide. The event has also become a way for Amazon to increase awareness and sales for its branded goods, from Amazon Echo and Kindle gadgets to its own clothing lines. Working groups occasionally scheduled the event for protests the conditions of the warehouse worker and calls for a boycott of the consumer.
This year’s event will take place in the middle of nowhere the biggest U.S. labor battle in Amazon history. Thousands of Amazon workers in Alabama who help pack, pick up and ship Prime orders have recently voted to unionize; the voting results are imminent and could stimulate more union organization in other Amazon structures in the United States.