Viral online game Wordle will remain ad-free, no mobile version planned

In a nutshell: The creator of the recent viral game Wordle made it clear that he has no intention of monetizing the game and does not want it to influence the time of players, as other successful games may try to do.

Josh Wardle said BBC Radio 4 this week that he wants his game to be simple and never planned for it to be as successful. The BBC reports that Wordle grabbed the attention of hundreds of thousands in just three months.

If you’ve seen people tweet seemingly random blocks of black, yellow, and green squares, these are their Wordle results.

Wordle it’s a bit like a daily crossword puzzle mixed with an executioner. Players have six chances to guess the word of the day, but the game offers clues if players guess the correct letter in the wrong or correct place.

Right now, it’s only available through browsers (desktop or mobile), and Wardle has no intention of making a native mobile version (although similar games can be found in the Apple app store).

Wardle expressed his suspicion about mobile games that require user attention for things like push notifications. He said he didn’t want Wordle to grab the attention of players more than a few minutes they could spend guessing every word of the day. Wordle also has no ads, and Wardle said it doesn’t do anything with player data.

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