Tech

Ubisoft’s NFT Video Announcement Gets A Lot Of Antipathy

What just happened? Like so many other things, it seems like adding NFT to video games is something few want, but companies are doing it for the money anyway. Multiple times voted the world’s least favorite studio, Ubisoft recently confirmed that one of its flagship games, Ghost Recon Breakpoint, will be receiving non-replaceable tokens, which angered many players.

Update: The original article claimed the video was removed from YouTube. Ubisoft says the trailer was originally posted as unlisted to drive more traffic to its ubisoft.quartz.com website, where it remains embedded.

Last month, both Ubisoft and another much-loved gaming giant, EA, confirmed their plans to roll out non-fungible tokens (NFTs) and money-making games. This was not new to the French firm; Ubisoft has been researching blockchain names through its Strategic Innovation Lab since at least 2018, and CEO Yves Guillemot said that Ubisoft – a founding member of the Blockchain Gaming Alliance – sees blockchain as a new revolution.

Unsurprisingly, Ubisoft Quartz was announced earlier this week. The NFT-based platform allows users to purchase non-replaceable tokens called numbers, which include weapons and vehicles, for use in games. The point of selling is that they are unique to the customer and have their own serial numbers and a traceable history. They come with a certificate of ownership stored on the blockchain, allowing owners to list them for sale on third-party marketplaces.

But it looks like companies are much more excited about NFTs and the extra money they will bring than players. The Quartz ad has nearly 220,000 views, 1,400 likes and, as the Chrome extension shows, over 31,000 dislikes.

Ubisoft Quartz Web site remains in effect, so it looks like the company is not backtracking on its NFT plans despite the publicity. Ultimately, the non-fungibles in the mainstream games, at least in this form, are nothing more than unnecessary complications of DLC that most people don’t even want. At least Xbox head Phil Spencer doesn’t like them.




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