Hot potato: Ubisoft joins a frustratingly large number of companies charging $70 for their AAA games, the first being November’s Skull and Bones. The French studio has announced that the price will become standard for its big PS5 and Xbox Series X/S releases. No word on PC gaming, though it’s not surprising they’ll follow in the footsteps of Square Enix and Activision by charging $70 for some games on the platform.
In an interview with Axios, Ubisoft CEO Yves Guillemot said that some of Ubisoft’s games will cost as much as competitors. “Big AAA games will cost $70,” he said.
Back in 2020, 2K Sports set an unwelcome precedent by announcing that NBA 2K21 would cost $70 for the standard edition on current generation consoles. A couple of weeks later, Ubisoft confirmed that all of its games during the holiday period, including Watch Dogs: Legion and Assassin’s Creed: Valhalla, would cost the usual $60.
Ubisoft has never said anything about sticking with the $60 price point long term, and with Activision, Sony, and Square Enix all accepting the $70 entry point, it’s no wonder the company has joined the rest of the package. The good news for those eagerly awaiting the release of Assassin’s Creed Mirage, one of several upcoming AC games revealed this weekend, is that it will be priced at $50, although it is said to be less than the monster it is. Assassin’s Creed Valhalla. .
Ubisoft has never mentioned anything about PC games. Square Enix charges the same $70 for Final Fantasy 7 Remake Intergrade on PC just like the console version. Forspoken will also cost $70 when it launches next year, and Call of Duty: Modern Warfare II will be the same price. on Steam next month. Unfortunately, it looks like we can expect more companies to start charging this amount for their major releases on a platform that has a history of offering cheaper games than its console counterparts.
Strauss Zelnick, head of Rockstar/2K parent Take-Two Interactive, turned to $70 last year. He said the “extraordinary experience” and “many replay opportunities” offered in NBA 2K21 are worth the money. The CEO tried to further defend the move, pointing out that the last time the US saw game prices increase was in 2005/2006, so consumers were “willing” to pay more. NBA2K21 has an overall “mixed” rating on Steam and a user rating of 2.6 (PS5) and 4.4 (XBSX) on Metacritic.