In a nutshell: Super Bowl LVI didn’t take place at the Crypto.com Arena in Los Angeles, but you’d be forgiven for thinking otherwise given all the hype around virtual currencies during and after the big game. According to the latest figures from analytics firm Sensor Tower, three of the top five mobile brands advertised during the Super Bowl were crypto apps.
We already knew that Coinbase had a successful exit as its bouncing QR code led to an influx of newbies that crashed the app and forced the company to limit traffic to its website. Coinbase stated that this was more traffic than ever.
eToro and FTX also saw impressive growth Sunday’s Super Bowl, the former’s occupancy increased by 132 percent and the latter’s by 130 percent. Interest was still strong the next day, climbing 82% and 81% respectively.
DraftKings and Caesars—both sportsbooks—ranked second and third, respectively, for U.S. app download growth on Sunday’s Super Bowl. The data shows that downloads of the DraftKings app increased by 197 percent, and that of Caesars by 147 percent.
The FTX Super Bowl commercial, featuring comedian, writer, actor, director and producer Larry David, was laughable. spot eToromeanwhile, took on a more serious tone as it revolved around the concept of social investment.
Image credit Kanchanara