bottom line: This morning, Elon Musk announced the latest version of the Twitter verification system. The new system is tentatively scheduled to roll out next Friday and will provide gold, grey, and blue checks depending on the type of account and the user being checked. Musk also said that all accounts will be manually verified before verification is activated.
Checking Twitter is a tricky dance that gets harder and harder to follow. It was there, and then it was gone. Then they returned for the price, but only for a day. Then a gray checkmark appeared, but before you noticed it, it disappeared too. Then it reappeared. Are you lost yet? Me too. But don’t worry, clarifications may be on the way. Or not.
Early morning tweet, Elon Musk has announced that the updated social media platform review process could be launched as early as next Friday. However, this time it will include more colors to indicate what type of user was actually verified.
We apologize for the delay, we are tentatively launching Verified on Friday next week.
Gold check for companies, gray check for government, blue check for individuals (celebrity or not), and all verified accounts will be manually authenticated before verification is activated.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
The use of colored checks is not a new concept. Musk mentioned their use in previous tweet where he noted that Twitter Blue would be delayed until he was no longer confident in the platform’s ability to stop accounts impersonating others. Fake accounts made headlines in early November after several verified accounts were used to mock Musk’s attempts to redeploy the verification system and clean up the platform.
This morning’s tweet is the first detailed information about the updated color-coded verification system. Musk followed. another tweet in less than an hour, which further explains the role of the blue checkmark and the potential to include verified organizational affiliation. Musk will provide a more detailed explanation of the new system next week, according to a follow-up post.
Musk’s takeover, changes, and plans to charge for screening were met with less than open arms from the start.
The platform has seen a steady stream of users leaving for other platforms that offer more features and innovations such as Discord or mastodon. Others have abandoned the platform solely because they don’t agree with Musk, his methods, or his direction regarding the core social media product. It’s impossible to predict how Musk’s changes will be received by Twitter’s user base. The only thing we know for now is that the bluebird is likely to have a bumpy flight, no matter what happens next.