Hello and welcome to Insider Advertising for June 3rd. I’m vice president Lucia Moses, replacing Lauren Johnson, and here’s what happened:
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Google is bolstering Android’s advertising following but won’t go too far until Apple’s radical changes
- Google makes it more difficult for app developers to access information about Android users asking not to be tracked on their devices, report Hugh Langley and Ryan Joe.
- Google is under pressure from privacy advocates and regulators to gather less information about its users, but it also needs to keep its large advertising business growing.
- This pressure has led to delicate compromises that contrast with a firmer approach from archival Apple.
Content recommendation company Revcontent has been acquired by a duo of business management companies such as rivals Taboola and Outbrain are set to become public.
Public relations giant Edelman shakes his head as he tries to position himself as the top agency for crisis and social problems.
- The new CEO of the United States, Lisa Ross, shakes the leadership of the PR giant to gain an advantage in crisis management and in work related to social issues, reports Sean Czarnecki.
- She combines the Edelman brand and corporate divisions to distinguish herself from companies such as Sard Verbinnen & Co. and Porter Novelli who are known, respectively, for crisis and purpose relationships.
- He also elevated leaders to focus on technology and diversity.