Why is it important: If ever there were signs that graphics card prices were returning to normal, here they are: Nvidia’s flagship Ampere, the RTX 3090 Ti, is available for $1,599, $400 less than its $1,999 MSRP. .
The Ampere Premium Consumer Card is currently available for $400 off the Manufacturer’s Suggested Retail Price (MSRP) at: Best Buy. This is the official Founders Edition model of the AD102 GPU based card, the same one that costs $1999 on Nvidia’s official website.
Given that Nvidia is still selling the card at the original price, the Best Buy deal could only be temporary. But this is yet another example of how graphics card prices have finally gone up. It could also be another sign that Nvidia is trying to sell off stock before the next-gen RTX 4000 (Ada Lovelace) cards arrive. The company is rumored to be phasing out the RTX 3080 12GB model to move surplus RTX 3080 10GB cards; both products have reached price parity, with more people opting for the 12 GB option over the 10 GB card.
Nvidia and partners may repeat this plan with the RTX 3090 Ti. We noted in our review that the card offers a bit more than the standard RTX 3090 for that $500 premium, so there could be a lot of unsold stock. Reducing the price to the same or, in some cases, lower than the non-Ti version will no doubt help replace more RTX 3090 Ti cards.
Third party RTX 3090 cards that cost more than the RTX 3090 Ti Founders Edition
It’s not just inventory cleanup efforts that drive prices down. Cryptocurrency winter kills the profitability of mining, which leads to a decrease in overall demand. There’s also the upcoming RTX 4000 series, though it may arrive later than expected, and economic concerns that are causing people to think twice before spending big.