What happened now? MoviePass, a company that refuses to die, recently updated its website with a countdown timer and a set of FAQs, outlining the details of its recently updated MoviePass 2.0. Among other things, the service will be launched in a somewhat beta format with a limited number of participants.
Starting this Thursday at 9 a.m. EST, MoviePass will start accepting requests to be put on the waiting list for reformatted service. The window of opportunity to get on the list will be only five days – requests close on Monday, August 29th. Anyone can join the list, but the service will be rolled out gradually in some areas of the US. As such, some users may not activate their accounts when the service officially launches on Labor Day, September 5, 2022.
MoviePass didn’t have any information about which areas would be granted access first because the rollout is based “on the waiting list participation rate in each market, as well as the location of show partners.”
While it’s free to join the list, there’s still a fee to join the beta program. The company appears to be planning a three-tier service this time around, starting at $10/month, with higher tiers costing $20 and $30/month. However, the FAQ was very vague about exactly what these rates provide.
“There will be 3 price tiers,” the company wrote. “Prices will vary depending on each market, but the general prices will be $10, $20 and $30. Each tier will receive a set amount of credits that can be used for movies each month.”
It doesn’t mention how many credits each subscription gets or how many credits it takes to watch a single movie, but it does promise more details by the time it launches. Subscribers can use this service at most major US theaters that accept credit cards.
When co-founder Stacy Spikes bought the company out of bankruptcy, he held a relaunch event earlier this year. During his presentation, he mentioned that the credits will work as a virtual currency and can be transferred to other users. He also noted that the service will use Web3 and eye tracking technologies so that users can earn credits by viewing ads, but neither is mentioned in the updated FAQ.
In either case, MoviePass will notify users of the opening of the service in their region via email starting on Labor Day. Subscribers can activate their accounts during this time and get 10 invites to give to their friends. That way, even if you miss the waitlist registration window, you can still get into the beta through a friend. Google’s beta version of Gmail worked in a similar way in the early 2000s: beta users were given a set number of invitations to give away for free.
Image credit: epic geekdom