If you know something about a sci-fi novel by Frank Herbert Dune, besides the fact that it is kind of additional, the fact is that the last film adaptation was eagerly awaited a long time. Almost since David Lynch released his somewhat ill-fated version in 1984, fans have been asking for more, for better. Dune film. This is the white whale of science fiction – a book that no one takes off for viewing. Perhaps that’s why when Warner Bros. announced in 2019 that Stay Director Denis Villeneuve will be next to try. By all accounts, “Well, if someone can do it, they can.” The expectation was real.
Then came Covid-19, cinemas closed, and what was to be the most anticipated film of 2020 became the most anticipated film of 2021. later Warner Bros. announced that the entire roster of 2021 films including Dune– will premiere on HBO Max on the same day they hit theaters. Villeneuve, cinephile in every sense of the word, was furious, write in Diversity that this decision “could just kill Dune franchise ”, preventing the film from gaining a good box office. Today the studio has released the main trailer for the film – and is practically begging to see it in the cinema.
From the incredible massiveness of the sandworms to the geometric impossibility of the connected cheekbones of Zendaya and Timothy Chalamet, this film is made for the biggest screen, preferably for Imax. The spice-filled sands of Arrakis, city-like ships, stillsuits, the imposing floating figure of Baron Harkonnen – all look ridiculous on small screens; watching this trailer on a 15-inch MacBook is almost painful. This is a movie made to get into the cinema. (Side note: were any of the above terms – or anything that happens in this trailer, period – make sense to people who haven’t read the book? Looks great, but oh my god, it must be a tough battle for those who do not understand what “spice” is. [It’s essentially a drug that allows pilots to navigate space travel; it also turns people’s eyes blue, and … you know what? Nevermind.])
In this sense, it is Dune the trailer got it. The big coup brought about by the closure of Covid-19 cinemas was that it accelerated Hollywood’s transition to streaming movies on the same day they hit theaters. In addition to Warner Bros. move, Disney also began posting films such as Cruella at Disney + on the first weekend. Disney has proven that this model can be somewhat successful. Black Widowwho made over $ 200 million in its first weekend. But while Disney was charging $ 30 for Black Widow, Dune, unless something changes, will be free for anyone with entry to HBO Max. To impress, he needs to either sell a lot of theater tickets, significantly increase his HBO Max subscription, or both.
Judging by this trailer, this shoots first. Dune is out on October 22, and until there is a new surge of coronavirus infections (get vaccinated, you all! Do it for Dune!) the movie will be shown on as many screens as possible. Following Black Widowrelease, National Association of Theater Owners issued a statement basically saying that Disney left money on the table by posting the movie on their streaming service. Undoubtedly, some are afraid to put Dune on HBO Max could do the same, but if this trailer is any indication, Villeneuve’s film is here to shoot the moon. Fear kills thought.
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