In the context: Squid Game has become the biggest TV show of the year, but one person who isn’t too happy with its success is streamer Lydia Ellery. The Yogscast member has been using the names SquidGame and SquidGaming for over a decade, but that hasn’t stopped Netflix fans from lashing out at her. Her pen also cost Ellery two presentation pieces due to its association with Korean success.
V BBC reports that 32-year-old Ellery from the UK was at Youtube, Twitch, and Instagram for 11 years as SquidGame and uses SquidGaming on Twitter… “For me it was just a stupid name that I came up with on the spot,” she said. “My friends called me squid because it rhymes with lid, and my name is Lydia.”
But a phenomenon like the Squid Game, which was watched by 142 million people worldwide in its first four weeks, has drawn unwanted attention to Ellery.
“I started getting abusive messages from people. People were mad at me because they were mega-fans. […] and thought I took the account from the show, she told the BBC. – I had to turn off my Instagram notifications because they were persistent. My phone was full. “
People also started reporting Ellery’s Instagram account and trying to access it. “I keep getting emails from people trying to log in. It’s really frustrating, ”she said. Her account was even temporarily banned.
In addition to hate messages and attempts to hack into her accounts, the streamer also lost his job due to the name she chose years ago. “I lost two great presentation opportunities because people don’t want to hire me for my squid game. It really upsets me, ”she tweeted. “I guess that’s the connotation of the show – it’s a very violent show, maybe that’s the case?”
The problem has become so serious that Ellery is now considering changing the brand she has been creating for over a decade, even though she is reluctant to do so. “If you are looking for me and my brand that I have had for over ten years […] all you have is a TV show. “
While Netflix has yet to announce a second season of Squid Game, it will almost certainly happen at some point, so Ellery will likely be tackling this association issue for a while longer.