Tech

Spotify enters concert ticket resale market with new Live Events website

In short: Spotify has created a new website that shows its interest in testing its ticketing potential. The Spotify Tickets website lists upcoming live streams, and clicking on a show opens an information page with the option to buy tickets. Spotify says prices are set by the venue, but it charges booking fees.

The website is similar to the newly launched Spotify app. introduced Live Events Feed, which also allows users to purchase concert seats through Ticketmaster, AXS, DICE, Eventbrite, See Tickets and other resellers. However, it looks like the new website intends to eliminate the middleman. Users purchase places directly through Spotify.

All tickets appear to be publicly available at a relatively reasonable price of $17 to $45 with Spotify booking fees. Current offerings are limited to just seven shows including Limbeck, Osees, Crows, Tokimonsta, Dirty Honey, Four Year Strong and Annie DiRusso, with the last three already sold out. However, Spotify says tickets may still be available through the venue.

Spotify acting as a ticketing agent can be both a good thing and a bad thing. The ticket agents are generally terrible. They are nothing more than legalized speculators, some worse than others. Customers are often better off buying directly from a location where possible. However, this has become nearly impossible for larger shows as sales to agents are largely unregulated. Good luck finding a ticket to a famous band through the venue.

“At Spotify, we regularly test new products and ideas to improve our user experience. Some of them end up paving the way for our broader user experience, while others only serve as essential knowledge,” a Spotify spokesperson said. edge. “Tickets.spotify.com is our final test. We have no further news on future plans at this time.”

As such, it’s unclear which direction Spotify will take the service if it gains momentum. He may offer tickets only to smaller venues or to lesser known artists in order to draw more attention to them. However, if it becomes popular enough, it may expand to include larger venues and events that compete with the likes of Ticketmaster.

As long as he stays away from the greedy dynamic pricing model that Ticketmaster uses, he can steal some of the business. To that end, the terms of purchase page currently states that ticket prices are not set. The venue determines how much to charge, and Spotify just charges for bookings.


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