Tech

Report: Apple cuts iPad production, prioritizing iPhone 13

In the context: It has long been reported that Apple is not feeling as much of a chip shortage as other firms, but it may not be immune to the consequences. According to a new report, Cupertino has slashed iPad production in order to isolate components for the iPhone 13.

Referring to “multiple sources” Nikkei Asia reports that iPad production has been cut in half from Apple’s initial plans for the past two months, with components originally intended for the company’s tablets now being used in the iPhone 13 lineup.

The publication adds that production of older iPhones has also slowed down as components are redirected to the company’s newest phones.

The iPhone 13 shares several components with the new iPad Mini, including its A15 Bionic chip, which is slightly downgraded to 2.9 GHz in the tablet, up from 3.2 GHz in the iPhone. The move may seem a little unusual given how dramatically iPad shipments have surged during the pandemic – up 6.7% YoY to 53.2 million – but Apple wants to prioritize its latest iPhones, especially since most of its sales come from first few months after release (phones released on September 24th).

While companies like Nvidia and AMD are plagued by chip shortages – a fact reflected in the latest Steam review – Apple has dealt with it relatively easily. The August report said the chip situation affects “everyone but Apple,” and we’ve heard claims that TSMC has raised chip prices for its number one consumer by just 3%, while others have seen price increases for twenty%.

But Apple isn’t entirely indifferent. Earlier this year, he had to postpone the release of the MacBook and iPad due to restrictions, and Tim Cook said the shortage meant July-September revenue was $ 6 billion less than it should have been.

Apple’s website currently takes 5-7 business days to ship the iPhone 13 and 3-4 weeks for the Pro and Pro Max, so we may not yet be seeing the benefits of iPad component redirection. And don’t be surprised if the availability of some tablets deteriorates; The new iPad and iPad Mini are already 4-5 weeks shipping, so buy it now if you like for Christmas.


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