What happened now? Qualcomm has announced that it is changing its Snapdragon branding. In addition to marketing material, the chipmaker said it will remove “Qualcomm” from the chip names and change the numbering system. We still don’t know the new naming scheme, but the company promised more information when it announced its flagship SoC on November 30th.
Qualcomm has been using the same naming and numbering scheme in their SoCs since 2013, but it looks like it’s time to change that. Chip manufacturer announced The Snapdragon rebrand is coming, and it will first appear on its new SoC, which is due to be unveiled at the Snapdragon Tech Summit on November 30th.
From marketing materials to naming future Snapdragon SoCs, there will be noticeable changes in how Qualcomm identifies the Snapdragon brand. One of the most notable ones will be the removal of the word “Qualcomm” from the names of the chips. We’ll still see Qualcomm tied to Snapdragon chips, but less frequently than before.
Another notable change will be the three-digit numbering system we’re used to seeing in Snapdragon SoC model names. From now on, Snapdragon chips will be designated by unambiguous series and generations, which corresponds to the names of other Qualcomm products. The recently announced SoCs may be the last ones to use the old naming convention.
In addition to various naming structures, the new marketing material will include a fresh take on the Snapdragon Legendary Fireball, new badge designs with a more modern and minimal look, and the introduction of new representative colors (Midnight, Bronze, Nickel, Snapdragon Red, and Gold). …
The rebranding will also change which products will be part of Qualcomm’s gold portfolio, which the chipmaker will now use exclusively for premium products. What’s more, all new Snapdragon products will support 5G, eliminating the need to specify which chips support it. Finally, all Qualcomm products in the automotive portfolio will now have the Snapdragon brand at the “platform and experience level.”
Qualcomm said it will provide details on how the new chips will be named at the Snapdragon Tech Summit on November 30 at 3:00 p.m. PST, when the chipmaker will announce its new top-tier SoC. Qualcomm has posted a teaser showing the 8 in every sense and form, which may provide some clues as to what it means for future branding (see above).
In other news, Qualcomm’s competitor, MediaTek, released the Dimensity 9000 SoC in hopes of keeping it growing as it continues to absorb market share from competitors. This chip should compete with Qualcomm’s upcoming flagship SoC, but it’s too early to decide which one is the best option.