Nvidia Officially Raises Founders Edition GPU Prices in Europe

In short: Nvidia’s European websites have been updated with new suggested retail prices for RTX 3000 Founders Edition models. GPUs now cost 5-6% more, or 20 to 100 euros more in monetary terms. Nvidia has not explained this change, so we are left to speculate.

One likely explanation is that the value of the euro against the US dollar has fallen by nearly seven percent over the past year. Nvidia, an American company, maybe adjustment its European prices by the appropriate amount to match American prices again. It’s not a particularly common practice, but it’s not unheard of either.

Old suggested retail price New MSRP Increase
RTX 3090 €1549 €1649 €100 (6%)
RTX 3080 Ti €1199 €1269 €70 (6%)
RTX 3080 €719 €759 €40 (6%)
RTX 3070 Ti €619 €649 €30 (5%)
RTX 3070 €519 €549 €30 (6%)
RTX 3060 Ti €419 €439 €20 (5%)

One GPU notably missing from this table is the RTX 3060. It was priced at €329 or £299 until Nvidia removed their European and UK MSRP from their websites a few days ago. We’re not sure what that means.

This table does not include pricing in pounds because the only change made to UK pricing is a four percent increase in the price of the RTX 3070 Ti, which is now £549 from £529. However, further increases may follow.

Therefore, small changes to the MSRP don’t matter. Most of these GPUs are and will be sold for more than double the MSRP.

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