WTF?! If you thought feature-locking in video games behind DLCs, subscriptions, season passes, and more was maddening, think about owners of the new Mercedes EQ luxury electric vehicles. The automaker offers to unleash the full potential of the vehicles at a bargain price of $1,200 per year.
Drive unit Basic moments additional option in the Mercedes online store: “Acceleration increase“subscription to all EQS or EQE vehicles. Increasing your car’s torque and maximum power costs $1,200 per year, or about one additional monthly payment; the base price of the 2022 Mercedes EQS is $103,360.
Hedge fund managers who decide what they want paying the equivalent of $100 a month for what should come as standard or a one-time upgrade fee will get you a “noticeable improvement” in 0.8 to 1 second 0-60 mph acceleration. The feature also promises to change the overall characteristics of electric motors.
Buyers, of course, pay for software updates that improve performance, so it’s not clear how Mercedes justifies this with a constant annual payment of $1,200 per year.
We’ve been here before unfortunately. In July, it was reported that one of the extras BMW offered in their cars for a monthly fee was heated seats, which cost about $18 a month. It also offers a heated steering wheel for $12 a month. But they seem generous compared to a Mercedes subscription.
In response to BMW’s heated seat DLC, hackers came up with a workaround, so the same thing could happen to Mercedes, though the companies would no doubt call it a breach of warranty.
From the $2.50 horse armor in The Elder Scrolls IV: Oblivion to the controversy over Overwatch 2, monetization, whether in games, hardware, vehicles or anything else, tends to generate a lot of consumer anger. Ultimately, however, there are usually enough customers who buy these add-ons to justify outrage for the money-raking companies. For example, the free-to-play game Diablo Immortal has the lowest rating of any PC game on Metacritic (0.3), but made $50 million in its first month.