Hi, this is Amanda Perelli and welcome to Insider Influencers, our weekly summary on the activities of influencers, creators and social-media platforms. Subscribe to the newsletter here.
In this week’s edition:
The parent company TikTok ByteDance appears to have sent a cessation and termination email to LiveXLive.
The letter asks that LiveXLive cancel the next influencer boxing “YouTubers vs. TikTokers” event bearing the name TikTok.
LiveXLive welcomed the fight, and received an email signed by the Global IP Protection & Enforcement team at parent TikTok ByteDance at the end of last month.
Dan Whateley and Steven Perlberg wrote that the email claims that LiveXLive used the TikTok brand without authorization and described the event as “dangerous and violent in nature.”
The TikTok logo appears on the event’s website listing a list of famous internet stars.
The event will feature YouTuber Austin McBroom boxing TikToker Bryce Hall in the main event in front of a stadium crowd in Miami and in pay-per-view.
LiveXLive’s move to bring influencers into the ring has been the key to its promotion.
Tiffany Ma is a YouTube creator who shoots videos about her everyday life.
But he started posting videos on YouTube in 2010, and in 2015, he decided to post a full-time job offer and instead invest his time on YouTube.
Now, it has about 1.8 million subscribers.
I talked to Ma about how much she earns on YouTube from ads per month:
February: $ 11,500
March: $ 10,500
April: $ 5,700
“To really optimize your audience, I think YouTubers should definitely put three to four ads in a video,” Ma said.
Jehava Brown is a mom blogger and Instagram influencer with 198,000 followers.
Brown has worked with brands such as Nivea, Hello Fresh, and Disney Cruise Line on sponsored content.
I spoke with Brown who revealed his departure rates as an influencer when negotiating with companies in sponsored positions.
Here is a preview of Brown’s current starting prices:
Instagram post: $ 5,000
Instagram story: $ 3,000
Blog Post: $ 5,000
“Brands actually always want a blog post if you have the audience,” Brown said. “I can load a lot more this way, verses that only offer one Instagram post.”
He also said their rates change depending on results, usage rates, exclusivity and other factors.
Caspar Lee was a major YouTube star in the early 2010s, but soon stopped publishing in 2019.
Lee has collaborated with several celebrities during his time as a YouTuber, including comedian and actor Kevin Hart, and singer Ed Sheeran.
He launched several companies, such as co-founding an influencer marketing agency in 2017 and a talent management company in 2018.
Molly Innes spoke with Lee who explained her burnout to the creator and why she left YouTube.
“It was really an OG time then, and everything was super professional,” Lee said. “It wasn’t about building businesses, really, even though there were a few popping up, but no one was taking it very seriously.”
We complete ours 2nd annual list of major VCs and investors that fund the creators ’economy.
We want to hear from you. Who are the VCs and investment stars who are betting on the next big creator startups?
Please send and your ideas here from 7 June.
TikTok’s first trending hashtag of the week:
Each week, we highlight a trending hashtag on TikTok, according to data provided by Kyra IQ.
This week’s hashtag: francesca_santelli
Growth rate for last 7 days: 1.629%
This uptick centered around the one-year anniversary of his death George Floyd, who last year was murdered by a police officer in Minneapolis.