- The parent company TikTok ByteDance appears to have sent a cessation and termination email to LiveXLive, demanding that it cancel an influential boxing event that bears its name.
- LiveXLive, which hosts the “YouTubers vs. TikTokers” fight, received an email signed by the Global IP Protection & Enforcement team at parent BytDance TikTok at the end of last month.
- The email claims that LiveXLive used the TikTok brand without authorization and described the event as “Covid dangerous and of a violent nature”.
- See more stories on the Insider activity page.
The organizer of a neighbor “YouTubers vs. TikTokers” amateur boxing event says it has received a cessation and termination email that appears to be from ByteDance, the parent company of TikTok.
ByteDance wants LiveXLive, the music streaming platform that produces and broadcasts the fight, to cancel “Social Gloves: Battle of the Platforms” and remove all promotions, according to the email, which was sent out at the end of last month and reviewed by Insider.
The June 12 event will feature YouTuber Austin McBroom TikToker boxer Bryce Hall in the main event in front of a stadium crowd in Miami and in pay-per-view.
The letter says that LiveXLive prominently uses the TikTok brand without authorization and that the event “is dangerous and of a violent nature”. The TikTok logo appears on the event website.
“The event will mislead the public who approved it [TikTok] and puts the Company’s reputation at risk, ”according to the letter, which is signed by the global intellectual property protection and enforcement team in parent TikTok ByteDance. Insider tried to call the phone number listed at the end of the letter, which went to an automated voicemail message, and received no response when it emailed the sender’s address.
A TikTok spokesman declined to comment. ByteDance did not respond to requests for comment by email. The organizers of the event believe that the termination and termination mail will be authentic.
An event spokesperson said: “Organizers have recently acknowledged an email that appears to have originated from ByteDance demanding the cancellation of the event. Social Gloves exploits the cultural zeitgeist by bringing together today’s greatest musicians and influencers. social media from platforms like YouTube and TikTok in a competitive format.This event celebrates the global attraction of these creators and platforms and the excitement for this new form of entertainment, which is here to stay. ”
According to the spokesperson, the legal team of the event has reached out to TikTok regarding the content of the email.
A YouTube spokesman told Insider that it is common for creators to be called YouTubers at non-YouTube events. The spokesman said the company found it inspiring to see the variety of ways creators build businesses and continue to grow both outside and outside of their platform.
Influencer boxing first entered the mainstream in 2018 when YouTube creators KSI and Joe Weller battled it out at an event sold out at London’s Copper Box Arena. More recently, competitor TikTok Triller has organized influencer cards, including an April fight between YouTuber Jake Paul and former UFC fighter Ben Askren. ESPN reported which Paul broadcasts his next fight on Showtime.
As with any celebrity event, LiveXLive’s move to bring influencers into the ring has been the key to its promotion. Hall and McBroom battle it out alongside a list of famous internet stars, including TikToker Michael Le (48.4 million TikTok followers) and YouTube gamer FaZe Jarvis (4.55 million YouTube subscribers).
The company noted at a recent JPMorgan conference that the combined social media audience of its “Social Gloves” fighters is more than 250 million users. Some influencers on his card were posted regularly training mounts and video for “cow” on TikTok and YouTube.
While the event is positioned as a social-media culture war between TikTok and YouTube, all of its fighters use both apps regularly.
“We’re not trying to prove that these guys are the next Muhammad Ali,” Robert Ellin, CEO of LiveXLive, said in an interview last month. “We want it to be fun. We want it to be energetic. We want it to be fun for kids.”