Intel to phase out Pentium and Celeron brands in 2023

What happened now? Next year, Intel will begin to phase out the old Pentium and Celeron brands. Entry-level laptops shipping in 2023 and beyond will feature processors under the new name “Intel Processor.” Josh Newman, Intel vice president and interim CEO of mobile client platforms, said the revised branding will simplify their offerings so customers can “focus on choosing the right processor for their needs.”

PC enthusiasts of yesteryear probably have fond memories of both brands. The original Pentium debuted in 1993 and was Intel’s flagship for more than a decade. For years, the world’s fastest personal computers included the Intel Inside. The original Athlon from AMD could have given a good fight, but more on that another time.

In the second half of the 2000s, Intel switched to the Core branding for flagships.

Intel’s original budget chip, the Celeron, saw its heyday in the late 90s. The Celeron 300A, codenamed Mendocino, turned out to be a true overclocking monster.

By changing the bus frequency from 66MHz to 100MHz on a higher end motherboard, enthusiasts found they could reliably run a budget chip at 450MHz. The extra clock cycles and the inclusion of an onboard L2 cache helped the processor compete in performance with the fastest and most expensive x86 chips available at the time. With a power surge and a bit of FBS manipulation, some even managed to break the 500MHz barrier.

When the Core brand became Intel’s flagship, the Pentium name was dropped to a cheaper brand. From that moment on, neither he nor Celeron caused much enthusiasm.

The Intel processor will be used as a brand name for several processor families, according to Intel. I’m not sure how using the same name across multiple processor families will make the line easier or less confusing as Intel promises, but we’ll see.

chipzilla said The optimization will also allow them to focus on their flagship brands Intel Core, Intel Evo and Intel vPro.

Few products have the longevity of the Pentium and Celeron brands, and that’s something to be proud of.

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