Instagram Gives Creators Access to More Metrics for Reels, Live

  • Many creators have requested more detailed analysis for Instagram Reels.
  • Now, Instagram has expanded the Insights page to include new metrics for Reels and Live.
  • An Instagram product staffer explained the update, metrics like “reach,” and what’s coming.
  • See more stories on the Insider activity page.

Instagram gives users access to in-depth metrics for Reels, in an update long awaited by influencers.

Instagram’s Insights feature (which users with a public creator or business account have access to) will now display metrics such as total games, accounts won, likes, comments, savings and actions for Reels. Instagram launched the short-form video feature in August 2020, but so far creators have only had access to a few performance metrics, such as total views, likes and comments.

But many creators thought that not having access to all the key metrics limited their ability to fully understand the performance of Reels – especially when launching the feature to brands.

“I’m nothing but the number of views, comments, and likes I have on my Reels,” influences Amanda Guido said Insider last year. “So when I go back to the brand and let them know those intuitions, it’s the only thing I can offer.”

Metrics like reach, which is the total number of accounts that have seen a post, have become increasingly important for both creators and sellers as a way to evaluate performance.

Creators can now view detailed analysis for Reels and Live.


“Everyone always asks,‘ what is your 30-day journey? Day 60? 90 days? “” Influencer Andrea Pion Pierre told Insider earlier this year.

These questions vary by brand, but are typically more concerned with insight such as scope or impressions, instead of like, Said Pion Pierre.

“We’ve heard loud and clear from the creative community that, especially for Reels, we need to provide ideas,” Jackson Williams, a member of Instagram’s partnership team, said. he said Insider in January.

Now, Instagram is responding to these requests – along with a few others.

As part of the Insights update, creators also have access to data for when they stream live on Instagram with the Live feature. The function has become a popular tool this past year during the pandemic. Insights for Live will now show the total number of accounts accessed, simultaneous viewers, comments and actions.

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Instagram will also give creators access to more robust insight into reach and distribution.

“We wanted to launch new information sharing to help creators understand more about the accounts that come with their content, as well as which content formats are most effective for those driving the reach,” Trent said. Baren, product marketing manager at Instagram who worked on the Insights feature.

These insights include distributions of followers and non-followers as well.

“The reach of non-followers we see is specifically important to help creators learn more about who can become followers in the future,” Baren said.

That non-tracking number is particularly important for Reels. Feeding Reels is one of the few places on Instagram where content can be distributed to a wider audience beyond its followers, and many creators have reaped the benefits of this, seeing it it has revitalized public growth through Reels.

“Basically we put this content in front of people who don’t necessarily follow these accounts and with that, we expect unconnected or non-following distribution to grow for creators over time,” said Baren of Reels.

With the update, creators will also be able to see their top-performing content across all of Instagram’s main verticals.

Other changes are coming to Insights

Instagram plans to launch further updates to Insights in the coming weeks and months, the company said.

“Not only do we want to support creators to keep an eye on how their content behaves, we also want them to pick trends as long as their account works for a longer time horizon,” Baren said.

Currently, creators can see their insights for the last seven and 30 days, but Instagram plans to add a window for the last 14 days, 90 days, and per month, Baren said.

The platform also plans to introduce ways for creators to access these insights in desktop mode.

“We know that a large portion of the workflow of a creator who is working to edit content or produce their media is in place in a desktop workflow,” Baren said. “And we just want to allow them to have flexibility while they’re trying to manage their business.”

Instagram has been noise to be working on a way to create and publish content even on the desktop.

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