Human creators to win as AI rewrites content creation rules

A new look at content creation

Among the AI-related technologies that have emerged over the past few years is generative AI, deep learning algorithms that allow computers to generate original content such as text, images, video, audio, and code. And the demand for such content is likely to grow in the coming years – Gartner predicts that by 2025, generative AI will account for 10% of content. all data is createdcompared to 1% in 2022

Screenshot of Jason Allen’s Spatial Opera Theatre, Discord

“Theater D’Opera Spatial” is an example of AI-generated content (AIGC) created with the Midjourney text-to-art generator program. 2022 also sees the emergence of several other AI-based art creation programs capable of creating paintings from single-line text prompts. The variety of technologies reflects a wide range of artistic styles and different user requirements. DALL-E 2 and Stable Diffusion, for example, focus mainly on Western-style art, while Baidu ERNI WILG as well as Wenxin Yige create images influenced by Chinese aesthetics. At the Baidu Wave Summit+ 2022 Deep Learning Developer Conference, the company announced that Wenxin Yige has been updated with new features, including converting photos into AI-generated art, image editing, and one-click video creation.

Meanwhile, AIGC can also include articles, videos, and various other media offerings such as voice synthesis. Voice synthesis technology that generates audible speech that is indistinguishable from the original speaker’s voice can be applied in many scenarios, including digital map voice navigation. Maps of Baidufor example, it allows users to customize voice navigation to their own voice by simply writing down nine sentences.

Recent advances in artificial intelligence technologies have also led to the creation of generative language models that allow you to freely compose texts with one click. They can be used to create marketing copy, document processing, resume extraction, and other word processing tasks, opening up creative possibilities that other technologies, such as voice synthesis, have been unable to exploit. One of the leading generative language models is ERNI 3.0 by Baiduwhich is widely applied to various industries such as healthcare, education, technology and entertainment.

“Over the past year, artificial intelligence has taken a big leap and changed its technological direction,” said Robin Li, CEO of Baidu. “Artificial intelligence has moved from understanding images and text to creating content.” Taking it one step further, Baidu App, a popular news search and feed app with over 600 million monthly users, including five million content creators, recently released a video editing feature that can create a short video accompanied by a voice-over generated from information provided in the article. .

Efficiency Improvement and Growth

As AIGC becomes more commonplace, it can make content creation more efficient by eliminating repetitive and time-consuming tasks for creators, such as sorting out source assets and voice recordings and rendering images. For example, aspiring filmmakers have long been paying the price of spending countless hours learning the complex and tedious process of video editing. AIGC may soon make this unnecessary.

In addition to improving efficiency, AIGC can also increase the growth of the content creation business amid growing demand for personalized digital content that users can dynamically interact with. InsightSLICE Predictions that the global digital art market will grow at a CAGR of 12% annually between 2020 and 2030 to reach $38.2 billion. As content consumption quickly outpaces production, traditional development methods are likely to be unable to keep up with this growing demand, creating a gap that AIGC can fill. “AI could meet this huge demand for content ten times cheaper and a hundred or thousand times faster in the next decade,” Li says.

AI based on humanity

AIGC can also serve as an educational tool to help kids develop their creativity. HistoryBoxfor example, it is an AI-based program designed to develop children’s creative thinking, which often declines as the emphasis in their education shifts to rote learning.

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