How the iPhone changed phones, Apple and everything else

True story. Once upon a time, mobile phones were … telephones.

You used them to make phone calls. Maybe you would post some messages if you were kind of advanced.

The iPhone changed everything. And it changed more than the way we use our phones: it changed Apple, changed culture, revolutionized industries, and created new ones.

And it all happened very, very quickly: Steve Jobs introduced the iPhone just 14 years ago. But it is almost impossible to imagine what life was like before.

So this is where we start our new season Land of giants, our podcast series dedicated to the biggest and most influential tech companies of our time. If you want to tell the Apple story, you start with the most important thing Apple has ever done.

In our first installment, we’ll talk to senior Apple executives who have been leading the iPhone project from the beginning, as well as unnoticed Apple employees who actually figured out how to do it.

But the iPhone isn’t just a breakthrough in consumer electronics. This is the device that changed the world, and we want to explain how it happened. And, most importantly, what it means to live in a world now where iPhones – and the competitors’ phones they inspired – aren’t just nice to have, but there are demands.

This is worth considering as Apple, Facebook and all the other big tech giants are working on some sort of augmented / virtual reality headgear that each one hopes will be the best. next iPhone. How do we want this story to play out this time?

As in other seasons Land of giants – we previously worked on Amazon, Netflix and Google – we want to introduce you to Apple and the thinking of the leaders who shaped it. And we also want to take a close look at the power that Apple has amassed as it changed the world, and the real-time battles it is waging with regulators and critics to hold on to that power.

It’s a big story, funny and provocative. Hope you enjoy. First episode Land of the Giants: Apple Revolution not now. New episodes come out on Wednesdays. Feel free to listen to it on your iPhone or any other device of your choice.

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