Google is reportedly freezing the Pixel Fold and that could be a good thing

Editor’s comment: Google threw its name into the foldable hat early on, researching the technology alongside all the other major smartphone makers. But since Samsung, Motorola and others entered the market with early offerings, Google has yet to implement. Perhaps a strategic move or just the wrong timing?

Back in May 2019, Google publicly announced that it was experimenting with foldable display technology, and it has been doing so for some time now. However, at the time, Google’s head of Pixel development said they hadn’t identified a clear use case.

Now, more than two years later, after several foldable device launches from competitor Samsung and a complex supply chain environment, Google may not be as close to launching foldable devices as it did in 2019.

Ross Young, CEO of Display Supply Chain Consultants (DSCC), claims Sources in the supply chain told him that Google has decided not to bring the foldable Pixel phone to market – at least not in 2021 or the first half of 2022.

Sources said Google does not believe the device will be as competitive as necessary. What’s more, Young pointed to previous rumors that the device was intended to ship with different camera sensors than current ones.

All things considered, it’s probably in Google’s best interest to freeze the Pixel Fold a bit. Foldable devices are still a very niche category, and at this price range, buyers expect the latest hardware rather than outdated cameras. It will also allow Google’s own Tensor processor to mature a bit, give the Pixel 6 family more time to market as Google’s flagship phone, and perhaps buy time to get global supply chains back on their feet.

Image Credit Triansh Gill, Mika Baumeister

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