- Ford has collected 100,000 pre-orders for the F-150 Lightning, he said.
- The recovery starts at about $ 40,000 and promises up to 300 miles of range.
- Lightning orders open this fall, with deliveries starting next spring.
- See more stories on the Insider activity page.
U F-150 Lightning, A battery-powered version of Ford’s popular pickup, debuted last month to great acclaim – and orders are already stacked.
Three weeks after the May 19 Lightning revelation, the truck already has 100,000 customers fairly interested in taking advantage of a $ 100 deposit, a Ford spokesman told Insider. Reserve holders may begin placing real orders this fall, and the first trucks will be delivered in spring 2022.
In the New York Times first reported the pre-order stage.
Deposits are refundable, so it is not known how they will translate into effective sales coming this fall. We don’t even know how many Lightnings Ford plans to build each year. In 2020, the company will move around 100,000 Ranger pickups and close to 800,000 F-Series trucks.
The F-150 Lightning starts at $ 39,974 before target costs and comes in four trim levels. There is a work-oriented Pro model, with XLT, Lariat and Platinum. The truck receives 300 miles of range with an extended battery option, even that figure can be conservative.
The base price of the truck puts it in the same league as the upcoming Tesla Cybertruck and makes it significantly more expensive than other future models like the Rivian R1T and GMC Hummer EV.
Ford reported a flood of pre-order F-150 Lightning in the days following its revelation, but orders slowed. The morning after the Lightning’s May 19 debut, Ford CEO Jim Farley said the company had received 20,000 preorders. A week later, that number had grown to 70,000.