Tech

For some reason, PUBG is now officially called PUBG: Battlegrounds

What the heck ?! PUBG publisher Krafton decided he needed to differentiate PlayerUnknown’s Battlegrounds from other games in the franchise. From an almost endless array of rebranding options, Crafton chose PUBG: Battlegrounds. Apparently, redundancy should be simply ignored here.

PlayerUnknown’s Battleground, better known as PUBG, is getting a new name. Game publisher Krafton decided last month change Steam name for PUBG: Battlegrounds. So PlayerUnknown’s Battlegrounds: Battlegrounds will now fall into the category of linguistic redundancies like ATM, PIN and LCD. referred as a syndrome of ASD (excess acronym syndrome).

Crafton felt the name change was necessary as he starts making other games under the PUBG brand.

“Krafton is actively expanding the PUBG brand with a host of new opportunities taking place in its universe,” said a PC Gamer spokesman. “The rebranding of PlayerUnknown’s Battlegrounds to PUBG: Battlegrounds is the first step towards realizing this vision. The additional titles for the franchise will be called PUBG, as you can see in our upcoming game PUBG: New State. “

The reasoning makes sense, but why PUBG: Battlegrounds? What’s wrong with PUBG: Battle Royale or PUBG: Drop Zone? PC Gamer asked Crafton why Battlefields rather than anything else, but the rep did not go into details.

As for the future PUBG brand, there is already PUBG Mobile 1.5: Ignition, better known as PUBG Mobile for iOS and Android… Krafton also has another mobile game called PUBG: New State, which is something akin to a PUBG action game in a somewhat futuristic setting.

Krafton also has a survival horror game. coming next year is called The Callisto Protocol (trailer above). It is set on one of Jupiter’s moons, but is within the universe and lore of PUBG. Glen Scofield, creator of Dead Space, is leading the project under his new development home, Striking Distance Studios. It’s unclear if Krafton intends to change the name to PUBG: The Callisto Protocol. Perhaps he will call it PUBG: TCP Protocol.

Of course, players will likely continue to refer to PUBG: Battlegrounds as “PUBG,” referring to newer games by their name after the colon (New State). So the name change is unlikely to have a big impact on the fans.


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