Facebook refocuses on serving young users

In the context: Facebook has long had a reputation among teenagers as a social network for “seniors,” which in this case usually refers to anyone aged 30 and over. But Mark Zuckerberg wants to change that perception by reorienting to “serving young people,” even if it comes at the expense of older users.

Facebook, which has erupted in more controversy than usual lately, has found itself knee-deep in another problem after reports that it has misled investors with a decline in its teens and youngsters. Both groups spend less time on the social network, the number of registrations drops, and people join them at an older age: around 24 or 25 years old. The company has been accused of misrepresenting the facts after showing tremendous growth for many years but overlooking key details. demography.

Addressing investors on Monday, Zuckerberg said Facebook is “retooling” to “make employees of young people its northern star.”

“Many of our services have been rated as the best for most people who use them, not specifically for young people,” Zuckerberg said, adding that it will take years, not months, to change, and growth among older users will slow. …

Facebook and Instagram will put even more emphasis on video, which they believe is the best method for attracting young users from TikTok. Both sites will make Reels “a more important part of the gameplay.”

Zuckerberg also said that “our goal is to help the metaverse reach one billion people.” The CEO has been talking about moving to the metaverse since July, and it was recently reported that Facebook is preparing to change its name to reflect this change in focus. In addition, over the next five years, the company will add 10,000 “highly skilled” jobs across the European Union to build equipment such as VR and AR.

Whether Facebook will help focus on attracting younger users again remains controversial. The service has come under fire ever since leaked internal research showed the social network knows how bad Instagram is to the mental well-being of teenage girls. This was followed by accusations of deals with Trump, a lawsuit by the FTC, a termination letter sent to the developer of the Unfollow Everything extension, and testimony to US Senators that Facebook prioritizes making money over doing good. public.

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