EA Joins Ubisoft and Implements NFT / Blockchain Games

Hot potatoes: EA, which is on par with Ubisoft as one of the most hated gaming companies in the world, will undoubtedly please more of the public with its plans to introduce non-fungible tokens (NFT) and games to make money. two things he defines as “the future of our industry.”

During a Q&A session on Electronic Arts’ teleconference in the second quarter of 2022, EA CEO Andrew Wilson was asked about the company’s view of games to make money. “I think that in the context of the games we create and the interactive services we offer, collectible digital content will play a significant role in our future,” Wilson said. “So it’s too early to say, but I think we are in a really good position and we should expect to think more innovatively and creatively in this direction on a forward-looking basis.”

Recently, the popularity of blockchain games for making money has been growing. These include NFTs as in-game items that players can earn as achievements. These NFTs can then become more valuable before being sold to other players, and can often be used across multiple games. Some games also require prepayment in cryptocurrency.

Splinterlands, the popular earning game

In accordance with Yahoo FinanceNFT’s market capitalization at the end of September was estimated at $ 14.2 billion. That being said, in-game items account for about 20% of the record NFT trading volumes that occurred in the third quarter of 2021.

Buying in-game items has been around for many years. The rationale in favor of using NFT is that instead of having a license for a digital copy of the items, which would be lost if the game servers were shut down / blocked, NFTs are permanently on the blockchain where they can be resold outside of the original game. …

But blockchain games are controversial. Valve recently kicked them all out of Steam, although Epic was quick to step in and confirm that it welcomes them. There is also an inherent risk associated with NFT: the creator of the NFT set Evolved Apes disappeared last month along with a website, Twitter account and millions of dollars in cryptocurrency, while a blockchain game inspired by Squid Game turned out to be a scam brought to its creators $ 2 million. And that’s not to mention the environmental impact of NFT. It is estimated that the average NFT has a carbon footprint equivalent to more than a month’s electricity consumption by the average person living in the European Union.

A cynic would say it’s all about the companies behind the games making more money, which is probably the correct point of view. Most, but not all, gamers are against the game to make money, and hearing that a company with a reputation like EA extolled the merits of these games doesn’t really help their cause.

We also saw another company announce blockchain games: Ubisoft. Recently named the most hated gaming firm worldwide, it has been researching blockchain names through its strategic innovation lab since at least 2018. CEO Yves Guillemot said that Ubisoft – a founding member of the Blockchain Gaming Alliance – sees blockchain as a new revolution.

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