Clubhouse Aimed at Promoting Diversity. Does it work?


Higgins, who is based in London, joined this wave in October last year, calling it a “musical renaissance,” and said the user base – at least for him – was much blacker than ever. epic as it is today, diversifying from the mostly white technological base of its early days. Now the application is launched in India, having spread to the UK and other parts of Europe as well as Africa, Australia and South America.

“Each of these cities has had a sort of cultural impact on the types of rooms we see,” said creator Minh Do, who hosts clubs like Crazy Good Fun and the Movie Club, which often have more than 500 users in the room. An example he gave is the green moderator signifier, which Atlanta users have begun to call the “green fascia” —and it’s stuck.

“At first, it was pretty tech-heavy, but I came in even after George Floyd, and my impression of what happened then is that there was a push for diversity from the user base at that time, and I think which has continued ever since, ”he added. “I don’t think Clubhouse has a strong amount of control over demographic changes on the app, so it’s a bit out of hand for users to invite it to come.”

Clubhouse does not collect demographic information from users when they create an account, so there is no way to know quantitatively how different the platform is. A company spokesman pointed out several color creators, some of which are based in other countries, with audiences of more than 1000 users.

Other social media platforms with an international base are similarly diverse, and users can transform Clubhouse into an echo camera, but the app’s algorithm – while a bit of a mystery – relies heavily on “interests” chosen by the audience. users to populate your aisle, making it more likely that you’ll find users outside of your bubble. With only a single profile picture and a username to identify users, the app also avoids a portion of the racial prejudice built into the artificial intelligence that app has achieved. like Twitter in difficulty first. Yet, while there are many examples of what not to do, the question remains: Does the company know what to do next?


What does the growth look like?

In recent months, Clubhouse has begun to respond more to creators, launching a “Creator First” initiative to support selected creators providing resources, services, and a stipend. The app is also added a payment function using Stripe which allows users to monetize their audience — with 100 percent of the money going directly to the user, unlike other platforms, which take a cut of the money.

Features like these are encouraging, especially for color creatives, who are often cut by profits made online. Beyond the user base, however, part of the inclusiveness equation as the application grows is biased by the people behind the technology. One of the two male co-founders of the app, Seth, is a person of color, while the other, Davison, is white.

“There is definitely an air of strong masculine energy.” The most popular rooms tend to be rooms where they’re particularly white, technically speaking men, ”Beth said, noting that other voices were present as well – if you were to search. with this agenda of being inclusive, it’s a different story than when a woman starts an app to make sure women feel safe in that community. With Clubhouse, maybe exclusivity was once a marketing tactic, but at some point it may become his Achilles heel. ”

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