What happened now? Google Stadia got off to a bad start, but it has since found its niche in the gaming market. Users appreciate the ability to play games with high fidelity and high frame rates at the touch of a button, without sacrificing performance. However, the use of Stadia goes far beyond the relationship between Google and customers – now the company is offering its in-house technology to telecommunications giant AT&T as a white label product.
The white label refers to a business strategy that some companies use in which they purchase goods manufactured by another corporation and rename them as if they were produced in-house. In some circumstances, this practice may be questionable and even illegal, but in the case of using AT&T Stadia, this is completely fair.
IGN appealed to AT&T and Google both confirmed that the companies have reached a kind of agreement behind closed doors: Google is allowing AT&T to use its technology to support the telecom company’s latest offering. It just so happens that this offer is “free” access to Batman: Arkham Knight, an action-adventure game set in, you guessed it, the Batman universe.
This is the latest game in the Arkham series of games, they all have a fairly similar gameplay, albeit with minor changes and additions. For example, Knight allows you to pilot the Batmobile, and it was first released in 2015.
To take advantage of the AT&T offer, you will need an active AT&T Wireless subscription. Since I’m using a different provider, I can’t verify how this process works, but it seems pretty straightforward. Just visit this page, enter your AT&T wireless number and zip code, enter the CAPTCHA and press the Enter Now button.
What will happen next is anyone’s guess. I am assuming that some kind of verification code will be sent to you, which you may need to enter on the next page. If AT&T hasn’t made any changes to Stadia, you should be able to download the game with one click. However, you will need to use Microsoft Edge or Google Chrome.
I have no idea how saves work here and I have no idea how long this little bonus offer will last. This is an odd marketing ploy, and I doubt its potential effectiveness. I think the average AT&T customer isn’t necessarily a gamer; at least not one of those who get hooked on something as difficult (for beginners) as Arkham, Knight. But maybe the availability of streaming on Stadia will push some potential subscribers towards a long-term contract with AT&T?
Time will show. If we hear more about this or similar proposals, we will keep you updated.