Tech

Apple reportedly cuts iPhone SE production by 20% due to low demand

TLDR: Are people tired of the iPhone SE’s aging design and comparatively small size? According to a new report, Apple has slashed production of third-generation SE phones due to low demand, partly attributed to rising inflation and uncertainty following Russia’s invasion of Ukraine.

According to a report from Nikkei Asia (across MacRumors), Apple has asked its suppliers to cut production of the 2022 iPhone SE this quarter by as much as two to three million units, or about 20%.

The report appears to be backed by Ming-Cho Kuo. A prominent Apple analyst tweeted that while the Shanghai Covid lockdowns (read more about them here) won’t affect iPhone SE production, demand is lower than expected. Kuo also cut his 2022 supply estimate from 25-30 million to 15-30 million.

Kuo notes that one of the signs that people are in no hurry to buy the new iPhone SE is that the phone is in stock on Apple’s website. Whether you buy one in Midnight, Starlight, or (Product) Red and with 64GB, 128GB, or 256GB of storage, they’re all available for pickup today or shipping tomorrow, which suggests an abundance of devices.

The 3rd generation iPhone SE uses the same iPhone 8-style 4.7-inch form factor as previous models, but offers 5G connectivity and an A15 Bionic SoC. It’s also the only modern iPhone that still uses a physical home button and Touch ID. Apple added $30 to the price of the base model, bringing it up to $430.

Reviews for the iPhone SE have been good – it averaged an 81 – although this small and dated design has been a point of contention among many.




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