In short: Smartphone makers are constantly in a state of flux when it comes to shipments over the past few quarters. But when it comes to revenue and profits, Apple has firmly established itself as a market leader.
Counterpoint Research in its latest market report charted the progress of manufacturers by shipments, revenue and profit since the first quarter of 2019. Since then, major players have been battling for positions in terms of shipment share. In all but one quarter, Samsung finished in first place, but the battle for second and subsequent place went very smoothly.
However, looking at revenue share and operating profit, we can see that Apple was able to keep a safe distance from its top-ranked competitors.
In the second quarter of 2021, Apple managed to capture 75 percent of total mobile phone operating margins and 40 percent of revenues, despite only accounting for 13 percent of global mobile phone shipments. This is still below its peak in the fourth quarter of 2020, when Apple received 86 percent of its profits and half of all revenue, as Counterpoint highlights.
In terms of profit, Samsung has consistently ranked second after Apple. This was the case with revenue, with the exception of two quarters when Huawei surpassed Samsung to come in second.
Speaking of Huawei, the company’s fall following US sanctions is clearly illustrated in all three categories. This has helped other Chinese smartphone makers take the leap, including Xiaomi, Oppo, and Vivo.
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