Tech

Apple charges $400 for a height-adjustable Studio Display monitor

WTF?! In these troubling times, when we’re being warned about rising gas prices and the overall cost of living, it’s good to see that Apple is still charging a lot of money for things that should be cheap or free. For example, the ability to raise and lower the Studio Display, a feature most of us take for granted, will add $400 to an already solid price.

Surprise was raised this week when Apple introduced Studio Display, a 27-inch 5120 x 2880 (218 PPI) Retina 5K screen that costs less than half the $5,000 it charges for Pro Display XDR. the monitor is five inches larger and supports HDR.

Another very nice aspect of the Studio Display is that the $1,599 price ($1,899 for nanotexture glass) includes a monitor stand or VESA wall mount, unlike the Pro Display, which charges $1,000 for the privilege. However, before writing a thank you letter to Apple, be aware that the inclusion of a fairly standard height adjustment feature will add another $400 to the price, bringing it up to $1999.

Apple’s images suggest that the extra $400 adds a small movable arm to the stand that allows height adjustment. One can only assume that it is made of gold and encrusted with diamonds.

Apple is known for its extravagant prices. In addition to the $1,000 Pro Display XDR stand, there’s a $300 foot kit and a $700 wheel kit for the Mac Pro, which are really only four feet, or four wheels. And don’t forget the $19 polishing cloth that the company recommends to buyers of its nanotexture Pro Display XDR. You might think it’s obscene for a small piece of material, but at one point it was Apple’s most under-ordered product.


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