Amazon tries to stop The Rings of Power trolls with 3-day review delay

In the context: Users posting reviews on Amazon Prime Video will have to wait 72 hours for them to appear as the company tries to address the issue of review bombing. The policy was introduced on August 12, but recently gained attention following the debut of The Lord of the Rings: The Rings of Power, which received some negative reviews due to its diverse cast playing the roles of elves, dwarves, and other races of Middle-earth.

Amazon quietly introduced a three-day review delay around the same time it launched a reboot of A League of Their Own, which was also bombed. Something similar happened with Rings of Power, with an 84% critic rating and a 37% user rating on Rotten Tomatoes.

Critics and consumers having opposing views on the quality of a movie or show are certainly nothing new – Netflix’s Don’t Look Up is a good example of this – and some site users complain about Rings of Power’s story and acting, but there is a lot of criticism about the casting and how it “doesn’t fit with Tolkien’s vision”.

Amazon said Diversity The 72 hour period will be used to confirm that the view is from a genuine user and not from a bot or troll (online version). It seems to be working as A League of Their Own is rated 4.3 out of 5 stars on Prime Video.

Amazon reports that the two launch episodes of The Lord of the Rings: Rings of Power attracted 25 million viewers worldwide in the first 24 hours, making it the largest Prime Video premiere ever. The company will no doubt be happy with the numbers, considering it spent $465 million on the show’s first season.

Other review sites have different policies to prevent review bombing. Metacritic banned reviews for the first 36 hours of the game’s release, likely due to plot details of The Last of Us Part 2 being leaked before it was released, while Rotten Tomatoes does not allow reviews of films that are yet have not been released. .