Amazon Says They Had Record Black Friday / Cyber ​​Monday Weekend

In the context: Early analytics show holiday shoppers started spending early this season. While Black Friday and Cyber ​​Monday sales were down, the overall numbers were up 12 points. Amazon, which kicks off the holiday season on October 4th, may have something to do with early spending, as it called the start of the season “the best ever.”

Adobe Analytics said Wednesday that Black Friday and Cyber ​​Monday sales were down more than $ 100 million from last year, down 1.4 percent, but total spending was up 12 percent. Amazon’s snapshot looks a bit different as it claims to have broken spending records over the holiday weekend.

Amazon Holiday Shopping Report claims that the company had the “biggest start” of the holiday shopping season, which started back on October 4th. The early start of the company explains why Thanksgiving weekend has shrunk, but costs in general have gone up – people were shopping in advance.

The e-commerce giant attributes this to the fact that selling prices from October 4 to November 25 (Thanksgiving) are on average 14 percent lower than their competitors. It also claims that Black Friday and Cyber ​​Monday broke records, but does not elaborate on which ones, and does not provide specific sales figures.

Amazon said the top-selling categories this year are household goods, toys, and apparel. The top five individual product sellers included Apple Airpods, Revlon One-Step hair dryer, Fire TV Stick with Alexa Voice remote control, Echo Dot (3rd generation) and Echo Show 5 (2nd generation). Even though Amazon had three of the top five buys, it said more than half of its weekend sales came from independent vendors.

Amazon immediately notes that sales haven’t ended since Cyber ​​Monday, and plans to continue to outperform the competition throughout the holiday shopping season. It states that new offers on a large number of “gift” items will decline daily. Those who have not yet finished their Christmas shopping may find deals every day on the Amazon Deals web page.

Source link

Leave a Reply

Your email address will not be published.

Back to top button