Amazon After and Olive Try to Improve the Amazon Experience


The 20th of Amazon anniversary, in 2015, the e-commerce megalodon celebrated the way most 20-year-olds would have it: Having a giant garage sale.

OK, so maybe most 20-year-olds don’t celebrate their birthdays by having a garage sale. Ma Amazon says on his corporate blog that the impetus for the first Prime Day was to celebrate that anniversary and to “continue to innovate on behalf of the customer.“In fact, Prime Day was actually a clever scheme for Amazon to cancel its excess inventory channels, and to fabricate a shopping spree that has grown large enough to rival Black Friday and Cyber ​​Monday.

Now another First Day, or days — Monday and Tuesday — have come and gone. And in the U.S., our pandemic panic attacks a year ago have given way to grills and holiday sunnies. Maybe now isn’t the best time to judge someone for hunting at a bargain for an OXO dish brush or sports equipment that your child has had their eye on. But it’s okay to judge Amazon. Because if shopping on Amazon it was right better? Or if Amazon, in a sort of quarter-life crisis, has decided you want to help unload your things instead of buying more things?

This is one of the high places behind Amazon After, a conceptual app created by experimental designer Scott Amron. Amron’s past concepts include everything from a mashup of a water fountain and a toothbrush to elegant fridge magnets to fruit labels that dissolve in soap. (It also does design work for larger companies.) Amron doesn’t want to redesign the entire shopping experience on Amazon’s site, despite valid criticism that has become a “.fractured market”, A confusing mix of Amazon’s private label products mixed with third-party items. Amron just wants to redesign the resale on Amazon.


About six years ago, an unused coffee machine – a gift sent to Amron and his wife via Amazon – made Amron think of new ways to “sell, donate, recycle, or even rent the things you bought on Amazon. , to help keep your stuff out of landfills. ”The emergence of the Internet of Things, the inevitability that our products will all be connected to one day, has helped crystallize the idea for Amron: So Many products connected to the application, it would not be so difficult to keep track of the life of a product, its use, even its situation. He wanted an app that recognized that this new coffee machine was not in use, and constantly tracked its resale value. An app that made it super easy to resell it. What if the platform where the resale takes place was actually Amazon?

Amron started working Amazon After, and revealed it publicly only a few months ago. The concept app mimics the look and feel of the current Amazon app, right down to the smiley arrow under the word “Next”. The tone is this: Amazon already knows what you own – the company collects an amazing amount of data based both on your purchase history and on your browsing habits – but something like Amazon After uses that same data for help resell it. The concept app shows you a total of what each item you’ve ever purchased on Amazon is worth, then suggests “Afterlife” options. People may make offers on your items before they even list them, which could lead to a resale. You can ask Alexa to start the sale for you, meaning, “Alexa, resell my coffee machine.”

In Amron’s imagination, the app serves not only people who are looking for a good deal for a second-hand item, but also people who don’t bother so much to resell something at the top dollar. They “just want to know that you’re not going to go to a landfill,” he says. In other words, Amron notes that Amazon has already sold customers on its services, based on the information it has about your purchases. In his vision of a smarter Amazon, the data will be used to resell instead of sell. (You can’t download the app yet, but you can sign up The Amron site to be notified if and when Amazon gives his blessing and allows the app to be effectively released.)

There is an obvious flaw in Amron’s concept: Exchanges and resales are technically already options on In fact, the company has been running an exchange program since 2011. But the categories of items that can be exchanged are limited – think Echo devices, Kindle ereaders, Bluetooth speakers and headphones, and phones and game consoles from selected manufacturers. Payment comes in the form of an Amazon gift card, so the customer can … buy more on Amazon. Products that do not qualify for exchange can be sent for recycling.

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