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Xiaomi ditches its Mi brand starting with Xiaomi Mix 4: report

It is reported that Xiaomi will ditch the Mi brand in its products and will simply use Xiaomi in the future. This branding change started with the company’s latest flagship smartphone, the Mix 4, which launched in China on August 10 and was simply called the Xiaomi Mix 4. It is unclear at this point if this branding change is just the company. the smartphone is vertical or for all products under the Mi brand. The Mi brand has been around for about 10 years.

This change became apparent for the first time in the recently released Mix 4, which instead of being called the Mi Mix 4 in line with the previous generation phones (Mi Mix 3, Mi Mix 2, etc.), has been named Xiaomi Mix 4. Now report XDA developers, citing a company spokesperson, say that all of its future products will be branded Xiaomi, not Mi. Things are a little confusing right now, however, considering that the latest series of tablets from Xiaomi is still called Mi Pad 5 and Mi Pad 5 Pro (according to Google translation).

As such, it remains unclear whether Xiaomi has decided to ditch the Mi branding for all of its products or just for smartphones. It is also unclear if this change will be implemented in the Indian market as well. Gadget 360 has contacted the company for clarification and this field will be updated when we receive a response.

The first smartphone under the Mi brand, Xiaomi Mi 1, was launched in August 2011, and this brand is almost 10 years old. Over the years, the Mi brand has expanded to include tablets, TVs, smart devices, tools, toys, audio accessories and more.

A recent report from research firm Counterpoint showed that Xiaomi became the world’s number one smartphone brand for the first time in June 2021. Its sales were up 26 percent from May, with a global market share of 17.1 percent. supply of smartphones. Another report from Strategy Analytics says Xiaomi topped the worldwide shipments of Android 5G phones in the second quarter of 2021.

The company is currently preparing to launch its Mi TV 5X, Mi Band 6 and Mi Notebook in India at the Smarter Living 2022 event scheduled for August 26th. She also teased the Redmi 10 Prime, which will launch in the country in September. 3.


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