LG has officially quit smartphone activity after months of speculation about its future stake. The disappearance came years ago, says Chris Smith.
If you’re behind the pack in the smartphone industry, it’s a very long return. And you probably won’t succeed. This is the key recovery from today’s announcement that LG is abandoning mobile phones.
Recent history is full of big name producers who once ruled the mobile seat, only to be overwhelmed and never find a way back to prominence.
The likes of HTC, Palm, BlackBerry have taken the road at some point, but have failed to innovate, have lost touch with what consumers were looking for, or have taken a wrong turn in a blind path for irrelevance.
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Years of design inertia from Sony’s Xperia range continue to hold the periphery, while only licensing its name from a new company keeps Nokia relevant after years of Microsoft’s desertion.
These companies all have one thing in common; once they made phones that were the envy of the mobile world, only to rest on their laurels and be flanked by beginners with a better idea of what consumers wanted from their mobile devices.
For example, Apple, Samsung and LG replaced Nokia, Palm and Blackberry at the dawn of the touchscreen era. OnePlus, Huawei, Xiaomi and Oppo have capitalized on smartphone missteps from HTC, LG, Sony, and even more, thanks to more innovative features and more competitive price points.
It can also happen very quickly. All it takes is one or two disappointing flagship phones to leave public consciousness when phone users are considering an upgrade. Another society is taking its place and hence it is doubly difficult to win back consumers. LG blamed that competition for its decision to leave the sector.
Mobile money pit
“LG’s strategic decision to step out of the incredibly competitive mobile sector will allow the company to focus resources on growth areas such as electric vehicle components, connected devices, smart homes, robotics, artificial intelligence and business solutions. to-business, as well as platforms and services, ”the company said in a statement.
At low cost, it means that LG is finished with the loss of money on the phones and will instead accumulate that money to win the future. You can’t blame the company at all. Knowing that writing is on the wall and the return track is an ungrateful mission in this climate.
LG may cite increased competition, but the facts are that the company has done very little to intensify the threat. The G-Series phones have made their way into the middle of the last decade, but they have quickly fallen off a cliff. By the time the disappointing LG G8 smartphone arrived in 2019, the company seemed a spending force.
The same law of diminishing returns applied to the V series initially promised. When the car V40 ThinQ abandoned in 2018, it couldn’t match up with those manufacturers charging much less money for better phones. Things are getting better with the improved LG V60 and LG Velvet in 2020, but at this point it was too late.
Most people were past it and LG knew it. So society has done what other struggling companies have done and have too much with “wow factor” phones to distinguish them again. From January 2020, LG promises to return to mobile profitability by 2021.
Those resulting phones were less “wow” and more “WTF”. The double screen, rotating LG Ala it had too few use cases to justify the form factor and, from there, the writing appeared on the wall.
Our reviewer concluded, “The LG wing has made a few too many compromises, with too few corresponding advantages, and too much money to be worth the bet on the best flagships.”
This has been the story of the last few years for LG, where it has struggled a lot to break the deadlock when it comes to flagship phones.
The irony is, the most excited we’ve been about an LG phone in years, was the rolling prototype it unveiled at CES 2021. It seemed to solve some of the problems with the hinges we’ve seen in the folding sector, even giving rise to users a larger sample when needed.
Unless LG has another core change, we’ll never know if the LG Rollable it could have been a viable alternative to the Galaxy Z Fold or Moto Razr series, or if the price had been too high and tech not all that had been cracked up to be.
Maybe it’s better that we don’t know. Now we can always wonder what could have been; if LG could be resurrected from the ashes in the mobile industry. The truth is, the odds were still massive against her. LG phones had fallen too far.