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The Apple Watch Pride Edition bands celebrate the diverse LGBTQ + movement

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Cupertino, California Since the introduction of the Apple Watch Pride Edition in 2016, Apple’s unique Pride bands have been a visible illustration of the ways in which society stands, supports, and is proudly composed of members of the LGBTQ + community. Today, on the International Day Against Homophobia, Transphobia and Biphobia (IDAHOBIT), Apple debuted a new Apple Watch Pride Edition and a dynamic dial, both of which incorporate a wider set of colors inspired by more Pride flags. who have represented the various LGBTQ + communities throughout their rich history. Recognizing that inclusion and equity are fundamental goals of the LGBTQ + movement, and that diverse and multiracial activists have been at the heart of this community since the beginning, this year’s offering honors history and to work always forward.

“Even before the events at the Stonewall Inn brought the LGBTQ + movement to new importance, black, brown, and transgender activists were leading leaders in the march toward equality,” said Tim Cook, Apple CEO . “On many fronts, Apple supports the ongoing and unparalleled work of equality for diverse and intersectional communities, and we want to provide every opportunity to celebrate and honor this story during the Pride season.”

With this latest introduction, Apple is proud to build on its long-term financial support for LGBTQ + advocacy organizations working to bring about positive change, including Encircle, North Carolina Equality, Texas Equality, Gender Spectrum, GLSEN , Human Rights Campaign, National Center for Transgender Equality, PFLAG National, SMYAL, and The Trevor Project in the United States, as well as ILGA World internationally.

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