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Spotify brings Pakistani music to the world through Coke Studio

The world’s most popular audio streaming subscription service is joining forces with the sound of the nation, Coke Studio Pakistan, to launch the official Coke Studio: Pakistan a place dedicated to the highly anticipated 2022 music show.

As part of this partnership, Spotify has become the official music streaming partner of Coke Studio in Pakistan this year. After that, Coke Studio artists in Pakistan will have a place where they can share their music with 381 million Spotify users and connect with a global audience in 184 markets.

Starting today, Spotify will be home to an immersive musical experience celebrating the 14th season of Coke Studio Pakistan, paired with all previous seasons. The collaboration between the two centers of music culture, available to Free and Premium users on the Spotify mobile and desktop app, provides users with their favorite content, making it easy for them to listen to their favorite tracks from the hugely popular format. The destination has a variety of playlists, including: Coke Studio Pakistan,Women from: Coke Studio Pakistan, Best of: Coke Studio Fusion, Best of: Coke Studio Sufi, Best of: Coke Studio Pakistan and more.

Khan FM, an artist and label partnership for Pakistan, Sri Lanka and Bangladesh on Spotify, said:

“We are thrilled to be a travel partner for the last season of Coke Studio in Pakistan. Coke Studio is renowned in Pakistan and has been instilling a regional love of different genres year after year. As their official music streaming partner, we look forward to creating an unforgettable and enhanced listening experience for our Pakistani and South Asian listeners as they browse our joint site. ”

Fahad Ashraf, Coca-Cola’s VP Pakistan and Afghanistan, said:

“This season, Coke Studio returns with a completely new avatar, celebrating Pakistani culture in sync with Gen-Z. We see this partnership with Spotify as the ideal vehicle to bring this fresh Pakistani fusion to listeners around the world. ”

The season will air from 14 January on Pakistani TV channels and you can watch destination herewhich is available in the UK, USA, Bangladesh, Sri Lanka, India, Japan, UAE and Saudi Arabia.

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