By the time Sony has officially unveiled it his next Xperia 1 III and Xperia 5 III in April, the price was one of the few things the company did not reveal. Now, thanks to a list spotted by one Redditor to the eye of an eagle, we have our first indication of Sony’s pricing plans.
The listing in the U.S. Focus store has prices for both phones, though it’s not possible to actually add them to your cart until now. The flagship Xperia 1 III is priced at $ 1298, while the mid-range Xperia 5 III is $ 998.
If shown correctly, it represents a small but significant price increase to both. The Sony Xperia 1 II was launched at $ 1199, while the Xperia 5 II went for $ 949 – although the conversion from the dollar to the pound was not the most generous with prices of £ 1099 and £ 799 respectively. on this side of the Atlantic.
It is important to remember that nothing has been officially announced and that the backends of some online businesses will not allow you to just include a list without a price. For this reason, you will often find placeholder figures included until official confirmation is received, although these certainly look like plausible figures.
We touched on Sony to ask for comments on the price, and we will update this piece with its response.
Can Sony justify the price?
There’s no sugar: it’s a high price for the Sony Xperia 1 III, if you will. By comparison, it’s $ 100 more than that Samsung Galaxy S21 Ultra started at, or $ 200 more than the 128GB iPhone 12 Pro Max. And crucially, Samsung and Apple have the kind of market share and brand appeal that can justify charging four-digit sums for their flagship phones.
Sony’s phone division, on the other hand, struggles to make an impact. The company is regularly hit with ~ 30% of phone sales comprised of “others” in the market share analyst’s estimate – a section it shares with the likes of Google, OnePlus, Motorola, HTC and, until recently, LG. And while Statistician It is estimated that Sony will also sell 2.9 million smartphones in 2020, a huge 80% drop from the 14.6 million it changed in 2016.
Building a flagship that costs more than those made by top sellers feels like a move that is unlikely to reverse this trend. Until Sony makes its phones more competitive, it’s hard to see it slipping away from that crowded section of “Others” in the graphs of market shares.