Samsung has apparently lowered its sales expectations for 2023 after allegedly missing its target for that year. The South Korean tech giant is expected to compete hard against Apple when it launches the Galaxy S23 series in 2023. It reportedly expects the Galaxy S23 Ultra to outperform its other two siblings – the Galaxy S23 and Galaxy S23+ – and is expected to account for almost 45 percent of the total number of Galaxy S23 series devices produced in 2023. This move may have come as Samsung has seen huge interest in the Galaxy S22 Ultra this year.
According to report According to The Elec, Samsung has set a smartphone production target for 2023 of around 291 million units. The company is reported to have cut its target by 13 percent from 334.2 million smartphones for 2022. However, the South Korean tech giant allegedly shipped only around 260 million devices this year.
Out of an estimated 291 million units, the Galaxy S23 series is expected to reach 32.63 million units in 2023. In addition, the Galaxy S23 Ultra could make up about 45 percent of Samsung’s next flagship lineup. The Galaxy S23+ may account for as little as 17% of shipments, while the cheapest Galaxy S23 may account for 38% of units.
Samsung’s foldable smartphones have reportedly experienced only marginal growth. Galaxy Z Fold 5 and Galaxy Z Flip 5 next year could ship 10.4 million units in 2023. For comparison, the company planned to produce about 9.8 million units of the Galaxy Z Flip 4 and Galaxy Z Fold 4.
Notably, the Galaxy A series of affordable smartphones may still be the largest part of Samsung’s shipments in 2023. The South Korean tech giant is believed to be targeting production of around 216 million Galaxy A-series devices, which is said to represent 74 percent of the company’s total shipments.
Samsung is supposed to be catching up with Apple and looking to solidify the Galaxy S series as a flagship offering. However, regular and Plus Galaxy S series models are considered to have low specs lately and cannot be considered as flagship offerings. The report suggests that Samsung may anticipate changes to the Galaxy S lineup or even introduce a new entry in the series.