Realme is set to enter the high-end smartphone market with new phones priced at over $ 800 (roughly Rs 59,500). Founder and CEO Sky Lee made a statement on Twitter that will allow Realme to compete against the likes of Apple and Samsung, which dominate the premium smartphone market. Realme’s siblings – Oppo, Vivo and OnePlus – also owned by the same parent company BBK Electronics – have also tried to battle Apple and Samsung in the high-end market with their separate offerings. However, all three companies have yet to be successful in attracting enough attention to create massive demand for their premium flagships.
Sky Lee published tweet to announce Realme’s entry into the high-end smartphone market. However, he has yet to confirm any further details, including when exactly we will be able to see the first Realme phone with a price tag of over $ 800.
It’s official: Realme is entering the high-end market with smartphones worth over $ 800. What do you most expect from a full-fledged Realme flagship phone?
– Skye Lee (@skyli_realme) 12 November 2021
Realme started its journey into the highly competitive smartphone market back in May 2018. The company originally entered the market as a subsidiary of Oppo, although shortly after the launch of its first smartphone model (Realme 1), it spun off from Oppo and became an independent brand.
So far, Realme has competed with companies like Xiaomi (including its sub-brand Redmi and the Poco spin-off), Infinix and Samsung with its range of smartphones starting at Rs. 7,499 and go up to Rs. 37,999. Also recently, it was decided to discontinue the Realme X series and bring the Realme GT series, which promises a flagship experience.
While Realme has yet to provide any details on the new move, a report from China earlier this month said the company would unveil its new flagship phone at around Rs.5,000 (roughly Rs 58,200) early next year.
Since its debut in the smartphone market, Realme has shipped a total of 100 million smartphones. In the second quarter of 2021, it grew 135 percent over the same period last year. in accordance with analytical firm Counterpoint. The company also ranks fourth among the top five smartphone manufacturers in India. However, its market share in India declined 5% y / y in the third quarter, IDC said.
Realme has also expanded its offline presence in India by launching 200 exclusive stores and plans to expand that presence to 300 stores in the country. These stores will feature Realme phones and accessories. By the end of 2022, the company plans to expand its offline presence in the country to over 1,000 exclusive stores.