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Pixel 7 Pro costs $413 to manufacture, Samsung makes over 50% of parts: Counterpoint study

The Google Pixel 7 Pro was launched in India last October. The smartphone debuted in the market with a starting price of Rs. 59,999. According to a new report, the cost of the Pixel 7 Pro specification is more contributed by Samsung than Google. The South Korean electronics company not only supplies the display for the Pixel 7 Pro, but also contributes to its Tensor G2 SoC as well as the imaging system. The Pixel 7 Pro Tensor G2 is produced alongside the Samsung LSI.

According to the latest report About half of the components that make up the Pixel 7 Pro are made by Samsung, according to Counterpoint Research. Meanwhile, Google contributes only 7 percent to the cost of the BoM Pixel 7 Pro. The report says that building the 128GB Pixel 7 Pro variant is costing Google around $413 (roughly Rs. 34,000).

The study states that Google’s latest Tensor G2 is developed in collaboration with Samsung LSI. The processor is manufactured on a 5nm Samsung Foundry process node. Google has reportedly made minor updates to the Tensor G2 octa-core processor architecture that cost them just $10 more than the original Tensor G SoC.

Apart from the process, Samsung is also providing the display for the Pixel 7 Pro. The Samsung display accounts for about 20 percent of the cost of a smartphone package. 6.7-inch AMOLED smartphone display manufactured by Samsung. While the company’s ISOCELL GN1 powers the main camera, the Pixel 7 Pro’s periscope and front selfie cameras are powered by Samsung’s LSI image sensors.

Samsung also plays a major role in the Pixel 7 Pro’s cellular system, providing 5G baseband, transceivers, and power trackers for the sub-6GHz bands. The Korean brand has partnered with Murata to enable mmWave in a smartphone. The power and sound of the Pixel 7 pro is supported by several PMIC components also supplied by Samsung.

The 5000mAh battery, wireless charging chip, fast charging chip and other battery-related components used in Pixel 7 Pro are provided by Sunwoda Electronic, ATL, NXP, IDT, SK Hynix and Micron.

The Samsung Galaxy S23 series of smartphones was launched earlier this week, and the South Korean firm’s high-end phones have received several updates across all three models. But what about the rise in prices? We discuss this and more on Orbital, a Gadgets 360 podcast. Orbital is available at Spotify, Gaana, GioSaavn, Google Podcasts, Apple Podcasts, Amazonian music and wherever you get your podcasts.
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