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New Apple privacy ad shows ‘data auction’ to sway people to iPhone

On Wednesday, Apple launched a new ad campaign to promote its key privacy features and ultimately convince people to choose the iPhone over the competition. Themed “Data Auction”, where an auctioneer sells user data, the ad highlights the fact that people are currently losing their personal data at different stages and through various resources, including emails, messages, and browser history. It portrays Apple App Tracking Transparency and Mail Privacy Protection as some of the built-in features to help protect tracking data. However, these suggestions are not so reliable.

more advertisement for a minute and a half begins with the introduction of protagonist Ellie, whose data has been put up for auction. The auctioneer lists various types of Ellie’s data for sale. It includes her emails, purchase history, location data, contacts, browser history, and text messages.

Advertisers and marketers collect data from various resources to understand user patterns. The Cupertino-based company claims to design its products and features in a way that “minimizes the amount of your data” that anyone can access.

Announcement, which is the second after latest privacy campaign released last year shows that once Ellie turns on app tracking transparency, prompting apps to “do not track” activity to share with advertisers or data brokers. This feature was introduced to users last April – after some delay due to implementation issues.

While Apple says this feature allows users to choose whether the app can track their activity on other apps and websites for ads and pattern sharing with data brokers, it was recently found to be unreliable and could still ostensibly allow developers track users.

The ad also showcases a mail privacy protection feature that claims to protect information such as your IP address and other data when you send an email to a recipient. It works with the preloaded Mail app, which is available on iPhone, iPad, and Mac devices.

Apple also has features including Safari’s smart tracking prevention and location services privacy controls that were recently introduced to improve the privacy of iPhone users. The goal of the ad is to focus on these offerings—to eventually convince people to buy the iPhone.

Recent privacy updates have already helped Apple not only expand the iPhone market, but also grow your advertising business as new customers turn to the company to show their ads to iPhone users.

However, in the past few months, Google has been following in Apple’s footsteps and making some similar changes to Android to make it a strong competitor to iOS – in terms of privacy. As recently as this week, the Mountain View, California-headquartered company launched a campaign called “Protected by Android” to highlight its own privacy-focused changes to the world’s largest mobile operating system to compete with Apple.

Available on both iOS and Android, privacy improvements make it easier for users to restrict tracking on their devices. However, advertisers, data brokers, and marketers are exploring new ways to get around system restrictions and find ways to continue tracking users to some degree in order to keep their advertising business going. Privacy barriers, however, which leads to costs for companies including Meta and Snap that have previously used activity tracking for mass reach as it has become more difficult for them to do so nowadays.

However, Apple’s new ad campaign has already launched in 24 countries and will be translated into languages ​​other than English in some markets to reach a larger audience. The company will also place new billboards in every country where the ad is shown to better reach its potential customers.

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