iPhone ‘Ultra’ in development, said to offer better features than professional models: Mark Gurman

Samsung was the first smartphone manufacturer to launch a smartphone with the Ultra branding worldwide. It was called the Galaxy S20 Ultra and offered the best hardware combined with the best cameras from Samsung in 2020. Samsung then released the Galaxy Note 20 Ultra 5G and then merged the Note series with the S series with the Galaxy launch. S22 Ultra a few years later. Xiaomi has also joined Ultra by releasing its Mi 11 Ultra in 2021 and its recently announced successor Xiaomi 12S Ultra. A reliable source is now hinting that Apple is also preparing to release its own “Ultra” device, which will not only have more features than its “Pro” models, but will also cost more.

According to Mark Gurman of bloombergApple has reportedly internally discussed the release of a new iPhone model in 2024. This new model will be a higher-end iPhone compared to currently available Pro-branded devices, and will also cost more than the currently available iPhone 14 Pro Max. model. Gurman says that in an earlier earnings call, Apple CEO Tim Cook was confident his customers would shell out more money for extra features as the iPhone “has become an integral part of people’s lives,” allowing users to make payments, control devices with IoT enabled and track their health as well.

Gurman is betting that Apple will add additional camera improvements over the already anticipated improvements to the iPhone 15 Pro models coming this year. Other expectations for the upcoming “Ultra” iPhone also include a faster processor and possibly an even bigger display. It can also be an iPhone without a port, without a Lightning port for wireless charging only.

In his recent research notes, TF Securities analyst Ming-Chi-Kuo also mentioned camera improvements that could be coming to the iPhone 15 series in 2023. Pro Max or Ultra brand device. The addition of a periscope lens would theoretically provide improved optical zoom, as well as help better distinguish its Pro devices from Pro Max devices, starting with the iPhone 15 series itself.

With Samsung already offering two unique products such as the Galaxy S Ultra model (with S-Pen capabilities) and the Galaxy Z Fold and Z Flip devices in its premium segment, it will really be interesting to see where and how Apple diversifies its premium iPhones further. which is currently stuck in one form factor. With the outgoing iPhone 14 series, Apple is selling the base iPhone 14, followed by the slightly more expensive iPhone 14 Plus with a larger battery and display. Above are the top-tier Phone 14 Pro and iPhone 14 Pro Max models with better cameras and the newly introduced Dynamic Island notch display.