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iPhone 14 series launch: Five things Apple did right with its iPhone 14 Pro models and two that missed the mark

The launch of the iPhone 14 series was a major milestone for Apple given the impact of iPhone sales on its bottom line, but it will likely have far-reaching implications for others in the industry as these devices could change the dynamics of how we see and use our smartphones. The iPhone has always been a trendsetter in smartphone design, and it’s been hard for OEMs to match some of the notable features that Apple has brought to the iPhone over the years. We still remember how Apple introduced the notch and Face ID, which some companies like Xiaomi, Vivo, Oppo and others started to imitate in their phones. While they didn’t have the sophisticated Face ID technology, they did manage to offer a face recognition feature that’s still widely adopted even though the big notches are all but gone.

The iPhone 14 Pro and iPhone 14 Pro Max have received a redesign, which is the first major change for Apple since the iPhone X. Despite being late to the party, Apple has now switched to a punch-hole display rather than being treated like a copy. , the new “Dynamic Island” goes way beyond what Android phone makers have managed to do and introduces a whole new user interface. There are a few more features that Apple has brought to its latest iPhone 14 Pro models that OEMs may be forced to replicate in their future smartphones. Here are five things that solidify Apple’s position as a trendsetter and innovator in the smartphone market, and two things the company has yet to work on.

Five things Apple did right with the iPhone 14 Pro and iPhone 14 Pro Max

1.) iPhone eSIM only

Apple announced at the Far Out event that iPhone 14 models sold in the US will not have a SIM tray and will only support eSIM. This is probably one of the most underrated features that started with the Google Pixel 2 and then was popularized by Apple. According to report Companies such as Samsung, Huawei and Motorola are among 14 OEMs that have followed Apple to launch smartphones with eSIM capability, according to Counterpoint Research. As the iPhone 14 Pro and iPhone 14 Pro Max debut as the first eSIM-only smartphones, competitors will soon join in the win.

“We believe that the launch [the iPhone 14 series] with eSIM support is a game-changer for the industry, helping to move from physical SIM to eSIM. The eSIM-only iPhone will not only bring eSIM into the minds of many consumers around the world, but also push other OEMs to move to eSIM in the future,” said Ankit Malhotra, Research Analyst at Counterpoint.

2. Hole Punch Cutout: Dynamic Island

As stated, Apple is probably the last company to introduce a punch-hole display, but it deserves credit for making the “dead zone” useful. We discussed this at length on our weekly Orbital podcast, especially Apple’s efforts to wrap software features around the pill-shaped notch into something fresh and interesting.

Apple calls it Dynamic Island, probably because it gives the impression of an island in a huge body of water. The pill-shaped cutout expands seamlessly to combine notifications, alerts, and background activity updates in one interactive place. It can work with all types of applications and use machine learning algorithms to display relevant information. You can also tap and hold to control music, keep track of a timer, and see an incoming call, all without having to switch apps or even swipe down to see notifications.

We discussed this feature with Navkendar Singh, an analyst at IDC. He says no Apple user minds the big notch, but the company has been ridiculed for it. “Apple said, ‘You wanted a pill [pill-shaped cut-out]we give you more. They did a brilliant job, no one foresaw this, and I would say that only Apple can do this, ”he added. Asked if we can expect other OEMs to follow Apple’s lead in this regard, Singh replied “yes” because Android is easy to set up. “We may not see this in Android 13, maybe in Android 14,” he said. Gadgets 360.

Apple says it best: “Welcome to the shape-shifting, multi-tasking, dizzying, game-changing iPhone experience.”

Oranges will try to become an apple, but can they?

3. New 48MP camera

Apple has always considered itself the flagship of smartphone video capture, and despite great efforts, no other smartphone comes close to the video production capabilities that the iPhone can provide. Despite being late to the party, the iPhone 14 Pro and iPhone 14 Pro Max have raised the bar yet again. According to Apple, its cinematic mode now shoots 4K HDR video at 24 frames per second – the industry standard – for the highest video quality on a smartphone. There is an action mode for smooth handheld video that uses the phone’s motion sensors and a larger sensor to trim the video, resulting in improved stabilization.

iphone 14 pro max dynamic island camera iphone 14 pro

iPhone 14 Pro and iPhone 14 Pro Max are the only phones in the world that let you shoot, view, edit, and share video in ProRes or Dolby Vision HDR. Period.

4. Satellite communication SOS

Apple has added a limited form of satellite connectivity to all iPhone 14 series phones. This will allow users to send an emergency message when they don’t have cellular coverage. For example, if you get lost in the woods or have an injury that leaves you unable to move, you could theoretically use your iPhone 14 to send an SOS message and this could help you in the rescue. This feature is free for the first two years and will be available starting in Canada and the US.

5. Fault detection

iPhone 14 models can detect car crashes thanks to a new accelerometer that Apple says can detect extreme acceleration or deceleration up to 256g. The new barometer can detect changes in cabin pressure, potentially caused by airbags and sudden changes in direction, and even loud impact sounds can be used to recognize crashes. In such cases, the new iPhone will automatically call emergency services and notify your emergency contacts.

While this feature may seem unlikely to some, Tarun Pathak of Counterpoint Research explains it better. “These are features (failure detection, SOS) that companies don’t pay attention to. [from a] big perspective. In fact, even one life saved with the help of technology is already an achievement in itself. So I think the idea is to apply technology with more global impact than looking at the regional landscape,” Pathak said. Gadgets 360.

Apple iPhone 14 Pro Max intext 2 iphone 14 pro

We can draw a parallel between Apple Watch and iPhone 14 crash detection and SOS features. Millions of people use the Apple Watch, but only a handful of cases have been reported that highlight the use of technology to save lives.

“This [the feature]I’m sure its use in India will make a big difference, although operational issues need to be addressed. which [happens] after the SOS message is set, what after the failure is detected? Do we have the same rapid response team as in other countries? So, things like that,” said Pathak, explaining the feasibility of this feature in India.

Asked if this gives Apple an advantage over other OEMs, Pathak noted that users can buy an iPhone 14 specifically for this. “It will be good from the user’s point of view. Other brands such as Huawei and Bullitt Group (a British manufacturer of rugged phones) have also already announced satellite services,” he added.

Two things Apple needs to do right

1. USB Type-C port and faster charging

One of the problems with owning an iPhone for several years has been the lack of a USB Type-C port. We may see this in the future as Apple is reportedly testing this for the iPhone 15. Apple may soon have to change the connector on its iPhones sold in Europe anyway as EU lawmakers have agreed to a single charging port for mobile phones. , tablets. and cameras. With the introduction, we could also see an increase in data transfer and charging speeds.

2. Price

Prices for Pro models are on the rise in India, limiting them to a niche market. In our first impressions of the iPhone 14 and iPhone 14 Pro Max, we mentioned that the new Apple Pro phones are significantly more expensive in India than in the US.

On the one hand, this may not be a problem for the typical iPhone Pro buyer; according to Navkendar Singh. “Price doesn’t matter to Apple and the masses won’t buy an iPhone. Apple has good sales. Apple will continue to sell the iPhone 13 and iPhone 13 mini. As always, sales volumes will depend on the n-1 (previous generation models) of the iPhone 13 series. In particular, the iPhone 13 and iPhone 13 Pro,” he said.

Apple iPhone 14 Pro Max iPhone 14 Pro

On the other hand, potential iPhone buyers may be disappointed that the most compelling features and benefits, such as Dynamic Island, the new always-on display, and camera capabilities, are only available on the most expensive models. As prices continue to rise, many Indian buyers will find it increasingly difficult to justify buying an iPhone 14 Pro, even if they have been willing to pay for the latest and greatest models in the past.

“As for the iPhone 14 series, the iPhone 14 Plus looks a bit more expensive for a non-professional model. The Dynamic Island feature will not push people to buy an iPhone 14 Pro or iPhone 14 Pro Max,” Singh said. When asked which of the newest iPhone models will have the lion’s share of sales, Singh said he expects the iPhone 14 and iPhone 14 Pro to perform well over the holiday season.

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