According to Bloomberg, Apple will host an iPhone 14 lineup event on September 7, with the devices going on sale on September 16.
word came from the well-connected Mark Gurman, who says Apple will open pre-orders on September 9, two days after the online event.
Gourmand has been very reliable on these matters in the past, and while Apple rarely hosts events on Wednesdays, it’s more likely to be the date. Official confirmation is unlikely to follow until about a week before the event.
According to the report, the event is likely to be another pre-recorded live broadcast, some of which is already done. That means another year, minus key live presentations in front of an audience, which were must-attend events led by Steve Jobs and later Tim Cook.
It’s somewhat of a shame, though we don’t particularly miss the cheers and yells for features that could have possibly been added years earlier.
“The company intends to stream the event online rather than having face-to-face meetings, continuing the approach it took at the start of the pandemic,” Gurman writes. “Apple’s launch is a highly polished affair, and employees have already begun recording presentation segments over the past few weeks.”
The report also says that Apple will release next-generation Apple Watch wearables, including the Apple Watch Series 8 and Apple Watch Pro, which are said to be designed for endurance and extreme sports athletes. The iPhone range is likely to be updated with four phones, two standard and two Pro versions. It’s unlikely that there will be any Mac products that could arrive later this year alongside the iPad update.
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