IPhone 13 sales hit hard by chip shortages

Apple is reportedly experiencing a constant chip shortage, which could lead to a significant cut in plans for the production of the iPhone 13.

This is a claim made in the new Bloomberg A report that says Apple may be forced to cut its 2021 iPhone 13 production plan by 10 million units.

Apple is said to have hoped to release a total of 90 million new iPhone 13, iPhone 13 Pro, iPhone 13 Pro Max and iPhone 13 Mini in the final months of the year. However, this figure needs to be revisited as suppliers Broadcom and Texas Instruments struggle to provide the required volume of components.

Apple informed investors about the likely shortage of components for the iPhone 13 back in July, stating that “we expect supply restrictions during the September quarter to be greater than what we experienced during the June quarter.” Tim Cook spoke of the “industry deficit” in the same Q3 2021 P&L.

However, since then, third-party reports have said that Apple will be much less affected by the global manufacturing crisis than its rivals, as the company’s huge purchasing power will “block chipset shipments long before that.”

It seems we should all take Apple’s word for it if these latest reports prove to be true.

The report indicates that this supply shortage is already taking its toll on the company. IPhone 13 Pro and iPhone 13 Pro Max models ordered through Apple’s website experience delays of up to a month, while a number of the company’s retail outlets list new devices as “not currently available” for collection.

Also in recent months, there have been reports of supply issues with the new Apple Watch 7.