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IPhone 13 production fell 20% in September-October ahead of the holiday quarter: report

Production of Apple’s flagship iPhone 13 smartphones in September and October fell 20 percent from previous plans, Nikkei said Wednesday, citing sources familiar with the matter.

The holiday quarter is one of the busiest for the company, with many consumers looking to buy its products as gifts in the weeks leading up to Christmas.

However, following the September launch of the iPhone 13 line and new iPads, Apple is under serious threat as it struggles to cope with global chip shortages and supply chain disruptions.

CEO Tim Cook told Reuters in October that supply chain problems will be worse during the holiday sales quarter than in the previous quarter.

In October, for the first time in over a decade, iPhone and iPad assembly was halted for several days due to supply chain restrictions and restrictions on electricity use in China. Nikkei reported

In September and October, the redeployment of shared components resulted in further reductions in iPad assembly, resulting in a production cut of about 50 percent than planned, while the production forecast for older-generation iPhones also fell by about 25 percent, Nikkei added.

In addition, Apple has told its parts suppliers that demand for the iPhone 13 line has slowed, Bloomberg News reported last week.

© Thomson Reuters 2021

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