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Global smartphone shipments fall 9% in Q2 2022, Samsung holds largest market share: Canalys

According to a report by analyst firm Canalys, global smartphone shipments fell 9% in the second quarter of 2022. Samsung took first place with a 21% market share thanks to A-series phone shipments. Apple came in second with a 17% market share, with iPhone 13 demand remaining strong. Chinese brands such as Oppo, Vivo and Xiaomi have experienced market share declines of 10%, 9% and 14% respectively. The decline in demand was due to economic headwinds and regional uncertainty, according to the firm.

According to report Canalys, shipments of smartphones in the second quarter of the year decreased by 9 percent compared to last year. As mentioned earlier, by increasing the offering of its low-cost A-series phones, Samsung took first place with a market share of 21 percent, up from 18 percent in the first quarter of 2021. The iPhone 13 is also still in high demand, bringing Apple to second place. ranked with 17% market share compared to 14% a year ago.

The report indicates that Oppo, Vivo and Xiaomi continue to struggle in China. Oppo’s market share fell from 11 percent to 10 percent, Vivo’s share fell from 10 percent to 9 percent, and Xiaomi’s market share also fell from 17 percent to 14 percent.

“Economic headwinds, sluggish demand and inventory build-up have led suppliers to quickly review their portfolio strategies for the remainder of 2022. device purchases are closer to the bottom,” Canalys Research analyst Runar Bjorhovde said, speaking of the data.

As a reminder, shipments of “Made in India” smartphones grew by 7 percent year-on-year in the first quarter of 2022, according to a recent report from Counterpoint. According to the report, smartphone shipments to the market exceeded 48 million units.



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